Web Analytics Bootcamp

Course Dates: Friday September 25th, Saturday September 26th, and Friday October 10th.

Course Times: 9:00 A.M.- 5:00 P.M.

Certificate Hours: 21


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This is not an online self-paced course. You will learn Web Analytics in a safe virtual live classroom through the digital conference application Zoom. We are limiting the size of the course up to 20 students for better engagement. This will allow us to bring the best to you in the current circumstances. UMSL Digital is aware of the global situation, which is why we are creating a safe learning environment for our students.

Why should I take this 3-day intensive?

Understanding web behavior is important to ensure a good user experience and maximize the conversion rate of visitors to customers. There is an abundance of web data out there.  Knowing what is important and what is not is critical to you being productive and effective. Not understanding what is happening under the hood of Google Analytics will not allow you to be as effective as you can be.

Some of the biggest mistakes people make when using Google Analytics include:

  • Looking at data only in aggregate
  • Not segmenting
  • Forgetting to filter out internal IP addresses
  • Looking for patterns that do not exist and based on too little data
  • Not tagging your social media links with UTM tags for tracking purposes.
  • Not using a single GA tracking ID to follow your complete funnel from content to conversion

And, of course, we could continue for many more pages!

Are you ready to ensure you have a good web analytics approach in place?

In this 3-day intensive bootcamp, you will tackle many aspects of web analytics including:

  • The importance of digital analytics
  • Core analysis techniques
  • Conversions and conversion attribution
  • Creating a measurement plan
  • How to pull reports and glean insights for our web reports:
    • Audience reports
    • Acquisition reports
    • AdWords reports
    • Behavior reports
    • Custom reports and dashboards
    • Goal Flow report
    • E-commerce reports
    • Multi-Channel Funnels reports
    • Attribution reports
  • Learn Google Analytics from implementation to segmentation to campaign tracking
  • Learn How Web and mobile data are collected
  • How to set your Key Performance Indicators for tracking
  • How to implement key JavaScript code for capturing certain actions such ad pdf downloads or exit link clicks

Several case studies will be utilized for this course to better understand how we set our strategy and glean insights.

Are there any certifications included with this course?

Yes! All students will also become Google Analytics Certified at the conclusion of this course. A great bonus!

*Note: Curriculum is subject to change from description based on market needs
*Enrollment closes at 5 PM on Thursday, September 24th. 


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*Registration will be available on June 1st, 2020.