Course Dates: Saturday February 13th, Saturday February 20th, and Saturday February 27th.
Course Times: 9:00 A.M.- 5:00 P.M.
Certificate Hours: 21
This is not an online self-paced course. You will learn Web Analytics in a safe virtual live classroom through the digital conference application Zoom. We are limiting the size of the course up to 20 students for better engagement. This will allow us to bring the best to you in the current circumstances. UMSL Digital is aware of the global situation, which is why we are creating a safe learning environment for our students.
Why should I take this 3-day intensive?
Understanding web behavior is important to ensure a good user experience and maximize the conversion rate of visitors to customers. There is an abundance of web data out there. Knowing what is important and what is not is critical to you being productive and effective. Not understanding what is happening under the hood of Google Analytics will not allow you to be as effective as you can be.
Some of the biggest mistakes people make when using Google Analytics include:
And, of course, we could continue for many more pages!
Are you ready to ensure you have a good web analytics approach in place?
In this 3-day intensive bootcamp, you will tackle many aspects of web analytics including:
Several case studies will be utilized for this course to better understand how we set our strategy and glean insights.
Are there any certifications included with this course?
Yes! All students will also become Google Analytics Certified at the conclusion of this course. A great bonus!
*Note: Curriculum is subject to change from description based on market needs
*Enrollment closes at 5 PM on Friday, February 12th.
*Registration will be available on December 15th, 2020.