Social Media Marketing Bootcamp

UMSL Digital Certificate Marketing

Brianna Miller


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Instructor Brianna Miller

Course Dates

Friday, October 25, 2024 and Saturday, October 26, 2024. 

Course Times

9:00AM – 5:00PM

Certificate Hours

14 Hours


UMSL North Campus

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You will learn Social Media Marketing in a live classroom setting. We are limiting the size of the course up to 20 students for better engagement and safety. This will allow us to bring the best to you in the current circumstances. UMSL Digital is aware of the global situation, which is why we are creating a safe learning environment for our students.

Why should I take this 2-day intensive?

As so well stated by social media guru Jeff Bullas, “As marketers and entrepreneurs you will need to let go of practices and tactics that are not effective as they once were. We live in a fast-changing world.  You will need to keep reinventing.”Top social media trends for 2023 and beyond are as follows.

  • Live Streaming
  • Influencer marketing
  • Balancing private and public engagement, as well as paid and organic content
  • TikTok Shaking Up the Status Quo
  • Social Marketing Meets Performance Marketing
  • Understanding the ROI of social media marketing
  • Establishing Yourself as an Authority
  • Improving your customer service
  • Reaching the right audience at the right time

Are you ready and know what’s next on the horizon?

Social networks are becoming an integral part of the marketing mix.  On these platforms, brands can engage with prospects and consumers on many levels.   Be prepared.

In this very intense 2-day bootcamp you will learn the following:

  • Understand the available social media networks, the nuances of each network, and the challenges and opportunities of marketing/messaging to the brand’s desired audience on each network
  • Conduct social analysis of brands to identify best practices and effective strategies
  • Learn to create content for social networks, including informational graphics, blog posts and status posts using free, online tools (no prerequisite graphic design skills are needed)
  • Identify metrics and Key Performance Indicators (KPIs) that can demonstrate the Return on Investment (ROI) of social media to business leaders, managers and executives
  • Be able to articulate how social marketing strategy fits into the fully integrated digital marketing plan
  • Know what the latest social media tools are for use by professionals
  • Know how to find your influencers for a brand
  • Understand the steps to community management
  • Know how B-to-C and B-to-B differ regarding the use of Social Media
  • Create and Implement a crisis management strategy
  • Learn content development strategy best practices
  • Integrate and run social media advertising campaigns, specifically on Facebook


Who is this class for?

This class is for anyone wanting to take their social media strategy to that next level for their business or nonprofit.

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