Email and Cross-Channel Relationship Marketing Strategies

UMSL Digital Certificate Marketing

April D. Mullen


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Instructor April D Mullen

Course Dates

Saturday, September 7, 2024

Course Times

9:00AM – 5:00PM

Certificate Hours

7 Hours


UMSL North Campus

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You will learn about Email and Cross-Channel Relationship Marketing Strategies in a safe live classroom. We are limiting the size of the course up to 20 students for better engagement and safety. This will allow us to bring the best to you in the current circumstances. UMSL Digital is aware of the global situation, which is why we are creating a safe learning environment for our students.

Why should I take this 1-day intensive?

Being able to execute consumer-first experiences across channels is a marketing challenge for many companies. Today, brands are increasing the spend to acquire customers, but struggle with how to use less costly methods such as email, push notifications, site experience, etc. to drive higher customer lifetime value and get a return on initial acquisition spend.

Join industry expert, April Mullen, as she shares a proven methodology for creating a strategy that delivers exceptional customer experiences and drives a longer-term marketing ROI. Because of email marketing’s complexity and popularity among the C-suite, the course content will be geared heavily toward email, but will also closely examine how email and other channels can work together help drive higher customer lifetime value.

Why is retention so important?

According to Bain and Co., a 5% increase in customer retention can increase a company’s profitability by 75%. And if those numbers don’t impress you, Gartner Group statistics tell us that 80% of your company’s future revenue will come from just 20% of your existing customers. Still not sold on customer retention? One final statistic provided by Lee Resource Inc. should give you plenty to think about: Attracting new customers will cost your company 5 times more than keeping an existing customer. Source: Forbes

In this course you will learn:

  • How to uncover opportunities based on what customers expect vs. what you deliver
  • Mapping an effective customer journey
  • Tips for prioritizing which automated and one-off cross-channel programs you should be considering
  • Measuring success across channels
  • Testing techniques
  • Discussion of various platforms available
  • Segmentation approaches
  • Writing compelling content
  • Email Deliverability

As a part of this bootcamp students will also build out a relationship marketing strategy for a real-life client.

Who is this class for?

This class is for anyone looking to create a strong and integrated cross-channel relationship marketing and retention strategy for their company. No prior experience is required.

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