Advanced Facebook Advertising Master Class

UMSL Digital Certificate Marketing

Brianna Miller


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Instructor Brianna Miller

Course Dates

Saturday, November 16, 2024

Course Times

9:00AM – 5:00PM

Certificate Hours

7 Hours


UMSL North Campus

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You will learn Facebook Advertising in a safe live classroom. We are limiting the size of the course up to 20 students for better engagement and safety. This will allow us to bring the best to you in the current circumstances. UMSL Digital is aware of the global situation, which is why we are creating a safe learning environment for our students.

Why should I take this 1-day intensive?

Facebook is constantly changing, making it more difficult than ever to get visibility for your page organically. The average Facebook user has 1,500+ potential news stories and posts they could see each time they log in, and Facebook knows this would be information overload. So, they have decreased the number of organic posts that a user sees to those they think are most relevant. By using Facebook advertising you can easily and effectively reach a VERY specific target audience and see great engagement levels with minimum budget commitment.

Become a Facebook Advertising Master in just 1 Day!?

What you will learn:

  • What the different types of ad types, objectives, placement and bidding options for advertising on Facebook and Instagram
  • How to create ads each type of ad convert
  • How to use Facebook’s advanced targeting features to get your ads directly in front of the right people
  • How to use the Facebook Ads Manager, from creating campaigns to optimizing ad sets, to A/B testing ads and more
  • Where to direct people to when they click on your ads so that you increase conversions
  • Why and how to use the Facebook tracking pixel to track conversions of your ads
  • How to understand the ad performance reports and metrics
  • How to create custom audiences and specifically target people who are already on your email list

Students will receive hands-on experience creating Facebook ad campaigns, custom targeting, different types of ads, and more. Students will also learn how to design custom images in Canva to create ads that convert at a higher rate.

Who is this class for?

This class is for anyone wanting to take their social media paid advertising strategy to the next level for their business or non-profit.  Students should have a good understanding of using Facebook professionally before entering this “master” class.

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