UMSL Digital Instructor – Brett Lohmeyer

Brett Lohmeyer uses analytics to help clients put all the pieces together—from identifying KPIs to finding the right data to measure those KPIs and then collecting that data. He’s been in digital marketing for over 10 years and is the Director of Analytics and Decision Science at Anvil Analytics + Insights in Clayton, Mo.

Brett has worked on projects for the St. Louis Federal Reserve, St. Louis Children’s Hospital, the Society of Actuaries, and many other organizations around the country on their web analytics projects. He graduated in 2005 from Webster Unversity with a degree in Video Production but found his passion for web analytics a few years after starting his professional career.