Certificate in Digital & Social Media Marketing

Take 105 hours of classroom training, including a capstone class and two other required courses and as few as three electives, and you will be awarded a Certificate in Digital & Social Media Marketing. Completion of your certificate can be done in as little as two semesters.

 

 
One-Day Digital and Social Media Courses (7 hours) $249
Two-Day Digital and Social Media Courses (14 hours) $499
Three-Day Digital and Social Media Courses (21 hours) $749

Video Production & Editing BootCamp

March 4, 2017  |  9 AM–5 PM  |  7 Hours ($195)  |  Register  |  This email address is being protected from spambots. You need JavaScript enabled to view it.

Video Production and Editing BootCamp

Why should I take this one day intensive?

Let me tell you why.  Did you know...

  • 45% of Internet users view at least one video online in the course of a month.
  • The average user is exposed to 32.2 videos in a month - a huge opportunity when done well
  • Video in an email leads to 200-300% increase in click-through rate.
  • A video on a landing page can increase conversion by 80%.
  • After watching a video, 64% of users are more likely to buy a product online.

Are you taking advantage of all that video has to offer?

semrush

Source:  https://www.semrush.com/blog/5-things-the-2016-marketer-needs-to-know-about-video-production/

Having video production and editing skills can set you a part as a marketer, specifically in today’s world of communications. Enhance your social media presence, convert more leads into sales, and take your storytelling to the next level by learning the basics of this medium.

In this hands one day bootcamp you will learn the following:

  • How to develop a script
  • How to set up a studio, including lighting and sound
  • How to shoot
  • How to edit for a finished product.
  • Learn how to start on a tight budget and key pieces you should invest in and what you can do without
  • Learn how to tell the story
  • How difference brands are using video to tell their story

Who is this class for?

Anyone wanting to boost engagement, ROI, sales and leads online with the support of good video content. 

Do I need to provide my own equipment for this class?

No, all video equipment, laptops and necessary software are provided for this class. Software used will be Adobe Premiere Pro. (No prior video production knowledge required.)

What are students saying about this class?

"The Video Production and Editing BootCamp class on Saturday was phenomenal. Of special note ... CarynTomer the professor was great to work with. I'm looking forward to completing a positive+ survey regarding my positive experience that exceeded expectations!"  --  Stephen Lennartz

Overall ratings by students: 4.72/5.00

 4.75 Stars

Who is the instructor?

CarynTomer 100x100

Your instructor for this one day bootcamp is Caryn Tomer.  Caryn is a writer, editor, and storyteller for all kinds of media. She's spent the majority of her career at the corporate level, with a deep passion for digital media. So much so, it was the main area of focus for her thesis while finishing her master's degree in Mass Communications.

Currently, she is a member of the corporate marketing and communication team at Daugherty Business Solutions, a national IT consulting company headquartered in St. Louis. She's also a great advocate of startups and innovation. She spends her free time writing about new technology and startups, no matter the location. For Caryn, writing effective communications and creating compelling content to excite and inspire individuals is more than a passion; great media can change lives. Connect on Twitter @CarynTomer

Where is this bootcamp held?

It is held on the UMSL North Campus.  You will find the map here:  north-campus-map%20(1).pdf

Podcasting: Why, How & When

April 8, 2017  |  9 AM–5 PM  |  UM St. Louis Campus  |  7 Hours ($195)  |  Register  |  This email address is being protected from spambots. You need JavaScript enabled to view it.

    A one-day intensive bootcamp...

Podcasting:  Why, How and When

 Why should I take this one-day intensive?

The popularity of podcasting is skyrocketing. They are easy to consume and easy to produce. They can tell a story unlike any other medium. The Washington Post refers to podcasts as the Netflix for radio stations and points out that the number of podcast listeners has tripled in the last five years.

Podcasts are convenient and short-attention-span-friendly. And, there is a podcast for everyone.  

Macworld described podcasts as “time-shifted amateur radio”—a growing number of large companies, including General Electric, IBM, and Slack, have now launched a number of podcasts of their own with names like “Wild Ducks” and “Variety Pack.” 

Are you ready to hop on this train?

pod info

Full infographic available at:  http://www.copyblogger.com/growth-of-podcasting/

This intenstive one-day bootcamp being held on the campus of the University of Missouri - St. Louis will cover EVERYTHING that a podcaster needs to know to create a successful audio podcast. In particular:

  • The magic of connecting with your guest
  • Mastering your message and finding your voice behind the mic
  • The basics of podcasting – how it works and how to decide what topic to podcast about
  • How to identify your target audience
  • How to setup WordPress for podcasting
  • Setting up a hosting account for your website
  • How to submit your podcast to the iTunes, Google and Stitcher podcast directories
  • How the various directories differ in demographics and why one over the other
  • Thoughts on podcast format and the length of your show
  • Choosing the right equipment and software for your podcast
  • How to podcast on a budget
  • Which hosting companies to choose from and how to start for free
  • How to engage and build a community around your podcast
  • And how to promote your show
  • How different brands are using podcasts to tell their stories

Who is this class for?

This class is for anyone looking to create and produce their own podcast either for themselves or their business.  No prior experience is required.

Do I need to provide my own equipment for this class?

No, all podcasting equipment, laptops and necessary software will be provided for this class. 

Who is the instructor?

VernonRoss 100x100

Your instructor is Vernon Ross.  Vernon is the Founder and CEO of Ross Public Relations & Marketing, podcast host, speaker and Social Media Strategist. His marketing career has spanned several industries, from medical, to video game marketing. He’s the host of a popular, and top ranked podcast fittingly named The Social Strategy Podcast, where he interviews top business leaders about social media, online business, and networking. In addition, Vernon is a board member of the Social Media Club of St. Louis and the UMSL Marketing Advisory Board.  He also has a seat on the MDMC Advisory Board

Where is this bootcamp held?

It is held on the University of Missouri - St. Louis (UMSL) campus about 10 miles north of downtown.  You will find the map here:  north-campus-map%20(1).pdf

Livestreaming - Changing the Face of Social Media

February 3, 2017  |  9 AM–5 PM  |  7 Hours ($195)  |  Register  |  This email address is being protected from spambots. You need JavaScript enabled to view it.

     A One-Day BootCamp:

Livestreaming - Changing the Face of Social Media

Why should I take this one day intensive?

Livestreaming (broadcasting live) is the fastest-growing type of social media out there and it gets you noticed, heard and remembered faster and more effectively than more traditional forms of social media! 

In a recent blog post by Kim Garst she highlights the many benefits of livestreaming including the following:

  • It humanizes people and brands in ways that images and video can’t.
  • It allows us to participate in something bigger than ourselves.
  • It provides an unprecedented opportunity for a business to engage with its audience.
  • It’s forcing us to confront unique privacy and safety issues.

Have you devised your livestreaming strategy yet?

live streaming header

Source:  https://www.salesforce.com/ca/blog/2015/10/live-streaming-and-social-media.html

Opening a livestreaming account is easy (and free) but effectively broadcasting live will quickly solidify your expert status, grow your leads and increase sales. This can be quite confusing without the proper training and support.

In this one-day intensive bootcamp you will learn the following:

  • How to use and broadcast live confidently and effectively
  • The art of the interview - what to do and not do
  • Learn how to easily broadcast on multiple social media platforms at the same time
  • Training in free single broadcaster platforms including Periscope and Facebook Live
  • Training in free multiple broadcaster platforms such as Huzza
  • Training with OBS (Open Broadcaster Software)
  • Hands-on opportunities for producing live Periscope and Facebook Live broadcasts
  • Understand how marketers are using livestreaming to better connect wtih their customers and prospects
  • Hardware and software options
  • Differences in each platforms and when to use what platform and why
  • Case study examples for analysis of good and bad usage

Who is this class for?

Anyone wanting to boost engagement, ROI, sales and leads online with the support of live broadcasting.

Do I need to provide my own equipment for this class?

No, all equipment, laptops and necessary software are provided for this class. (No prior livestreaming knowledge or experience is required.)

Who is the instructor?

Bonnie BW

Your instructor for this one day bootcamp is Bonnie Frank.  Bonnie Frank, a former college professor-turned-entrepreneur, built her coaching and consulting business from scratch through livestreaming, specifically Periscope and Blab.

Bonnie produces an average of 28 live broadcasts each week, writes columns for iBlog magazine and helps entrepreneurs start and build businesses around the world.

Where is this bootcamp held?

It is held on the UMSL North Campus. You will find the map here: north-campus-map%20(1).pdf

Social Media Marketing BootCamp

April 21, 22 & 29, 2017  |  9 AM–5 PM  |  21 Hours ($595)  |  Register  |  This email address is being protected from spambots. You need JavaScript enabled to view it.

Social Media Marketing BootCamp

Why should I take this 3-day intensive?

As so well stated by social media guru Jeff Bullas, "As marketers and entrepreneurs you will need to let go of practices and tactics that are not effective as they once were. We live in a fast changing world.  You will need to keep reinventing."

His top social media trends for 2017 are as follows. 

  • Live Streaming
  • Expiring social content
  • Consolidation of social media will continue
  • Organic social traffic will get harder and harder
  • The rise of the social influencier
  • Social media transforming business in a trust economy

Are you ready and know what's next on the horizon?

facebook news feed edgerank algorithm 300x171.jpg 768x437

Image Source: Business2community.com

Social networks are becoming an integral part of the marketing mix.  On these platfroms, brands can engage with prospects and consumers on many levels.   Be prepared.

In this very intense 3-day bootcamp you will learn the following:

  • Understand the available social media networks, the nuances of each network, and the challenges and opportunities of marketing/messaging to the brand’s desired audience on each network
  • Conduct social analysis of brands to identify best practices and effective strategies
  • Learn to create content for social networks, including informational graphics, blog posts and status posts using free, online tools (no prerequisite graphic design skills are needed)
  • Identify metrics and Key Performance Indicators (KPIs) that can demonstrate the Return on Investment (ROI) of social media to business leaders, managers and executives
  • Be able to articulate how social marketing strategy fits into the fully integrated digital marketing plan
  • Know what the latest social media tools are for use by professionals Learn the capabilities of Hootsuite and apply those learnings
  • Know how to find your influencers for a brand
  • Understand the steps to community management
  • Know how B-to-C and B-to-B differ regarding the use of Social Media
  • Create and Implement a crisis management strategy
  • Learn content development strategy best practices
  • Integrate and run social media advertising campaigns, specifically on Facebook

Is there anything else we will learn over these 3 days?

Yes!  As a matter of fact all students will also become Hootsuite Certified!  A great bonus.

 hootsuite logo

Who is this class for?

This class is for anyone wanting to take their social media strategy to that next level for their business or non profit.

What are students saying about this class?

"Brianna is one of the greatest teachers that I have ever had. Like all of the teachers in the UMSL Digital Certificate program, Brianna really embodies the depth of social media and its place in digital marketing. I always have a blast taking these courses!" -- Martez Moody

"The social media marketing class was very informative and engaging. We got to do a lot of hands on social media exercises and Brianna was a great instructor. I definitely recommend this class to any one wanting to learn more about social media marketing." -- Alicia Bruder

Overall ratings by students: 4.75/5.00

4.75 Stars

Who is the instructor?

briannabw

Your instructor is the Brianna Smith, the brains behind the entire content and communications strategy for MDMC16

Brianna Smith is a Digital and Social Media Marketing Strategist specializing in creating and implementing inbound marketing strategies for small and large companies. She currently serves as the Integrated Marketing Manager at TeraRecon, the largest independent provider and a global leader advanced image processing innovation for CT, MR and PET; where she develops cross-departmental digital marketing strategies to nurture and grow TeraRecon's global customer base.

She began her career as a Brand Strategist at Mudbug media, an interactive media agency in New Orleans, where she was responsible for the creation and implementation of social media strategies for key clients, including independent medical practices, top-tier universities, regional hospitals, and Fortune 1000 global corporations. Prior to her current position at TeraRecon, Brianna was the Digital Marketing Manager at Fpweb.net, a leading managed hosting provider, where she was in charge of the lead generation marketing efforts, including social media strategy, SEO, website strategy, PC, email marketing, and event promotion.

Brianna is the creator and writer of the popular blog Being Your Brand, and runs a large Twitter following focused on connecting with and educating others on digital marketing. In addition, she is the Executive Director of MDMC and also resides on the UMSL Marketing Advisory Board.

Where is this bootcamp held?

It is held on the UMSL North Campus.  You will find the map here: north-campus-map%20(1).pdf

Strategic Search Engine Marketing BootCamp

May 5, 6 & 20, 2017 |  9 AM–5 PM  | UM St. Louis Campus | 21 Hours ($595) | Register  |  This email address is being protected from spambots. You need JavaScript enabled to view it.

Strategic Search Engine Marketing

BootCamp

Why Should I take this 3-day intensive?

Search marketing is more than 50% of the digital marketing budget and growing every day.  It is highly measurable and is one of the most efficient means to find your prospects at any point in the purchase cycle. However, staying on top of the latest tricks and changes being made by Google every day is not an easy task even if you live in this world every day. 

Here is just a snippet of interesting articles being discussed out there today on the web. 

  • Bing Ads launches Structured Snippets for text ads
  • What’s the Google AdWords Health Score and how is it different from existing tools?
  • Plan device-specific user experience strategies with Google AdWords’ bid modifier
  • Setting up AdWords website call conversion tracking just got a bit easier
  • 6 data visualizations in the new AdWords that will save you a ton of time
  • Google testing mobile Shop the Look ads for apparel & home products

And this is just the short list!

Are you ready to up your search strategy game?

keyword planner forecast top level 800x285

Image Source:  www.searchengineland.com

In this 3 day intensive being held on the campus of the University of Missouri - St. Louis, not only will you become Adwords Certified, but you will also learn the following:

  • How to develop a successful search program
  • About the relationship between search engine optimization (SEO) and search engine marketing (SEM)
  • Keyword selection strategy, placement and frequency
  • The push to mobile search
  • Research algorithms
  • Meta tags
  • The different types of listings
  • How to optimize site content
  • Differences between Google, Yahoo and Bing
  • How to optimize such campaigns for success.

In addition, you will obtain hands-on experience by setting up and monitoring a real paid search engine campaign under the instructor's guidance.

Is there anything else we will learn over these 3 days?

Yes!  As a matter of fact all students will also become Google Adwords Certified.  Now you can't beat that for the money.

adwords certificate

Who is this class for?

This class if for anyone wanting to learn the ins and outs of organic and  paid search and building a strategy for success.  No prior experience in SEO or SEM is required.

Who is the awesome instructor?

Amybw

Your instructor for this 3 day intensive is Amy Warren.  Amy has an extensive digital marketing background specializing in paid search marketing. She works for MEC Global, a WPP company that buys 1/3 of all the advertising in the world. Developing and implementing digital strategy, Amy manages account teams for Fortune 100 and 500 clients across numerous verticals.

Through her leadership, she was the 2011 and 2012 OMMA award for SEM recipient and was the 2013 OMMA award finalist for her work in the search space. She also won the agency-wide 2012 Original Thinking Award for Best Use of Mobile.

Amy holds two Masters' of Business Administration degrees from the universities of University of Missouri-St. Louis and Kyoto Sangyo University-Japan where she completed her degree in Japanese. Prior to this she worked in Tokyo for Japan's largest consulting firm, JAL Academy as a research assistant conducting research on global competencies for leading Japanese companies.

Where is this bootcamp held?

It is held on the University of Missouri - St. Louis (UMSL) campus about 10 miles north of downtown.  Your will find the map here: north-campus-map%20(1).pdf

 

Advanced Facebook Advertising

March 10, 2017  |  9 AM–5 PM  |  21 Hours ($195)  |  Register  |  This email address is being protected from spambots. You need JavaScript enabled to view it.

Advanced Facebook Advertising Master Class

Why should I take this 1-day intensive?

Facebook is constantly changing, making it more difficult than ever to get visibility for your page organically. The average Facebook user has 1,500+ potential news stories and posts they could see each time they log in, and Facebook knows this would be information overload. So, they have decreased the number of organic posts that a users sees to those they think are most relevant. By using Facebook advertising you can easily and effectively reach a VERY specific target audience​ and see great engagement levels with minimum budget commitment​.

 fb

Become a Facebook Advertising Master in just 1 Day?

What you will learn:

  • What the different types of ad types, objectives, placement and bidding options options for advertising on Facebook and Instagram
  • How to create ads each type of ad convert
  • How to use Facebook's advanced targeting features to get your ads directly in-front of the right people
  • How to use the Facebook Ads Manager, from creating campaigns, to optimizing ad sets, to A/B testing ads and more
  • Where to direct people to when they click on your ads so that you increase conversions
  • Why and how to use the Facebook tracking pixel to track conversions of your ads
  • How to understand the ad performance reports and metrics
  • How to create custom audiences and specifically target people who are already on your email list

Students will receive hands on experience creating Facebook ad campaigns, custom targeting, different types of ads, and more. Students will also learn how to design custom images in Canva to create ads that convert at a higher rate.

 Who is this class for?

This class is for anyone wanting to take their social media paid advertising strategy to the next level for their business or non profit.  Students should have a good understanding of using Facebook professionally before entering this "master" class.

Who is the instructor?

briannabw

Your instructor is the Brianna Smith, the brains behind the entire content and communications strategy for MDMC16

Brianna Smith is a Digital and Social Media Marketing Strategist specializing in creating and implementing inbound marketing strategies for small and large companies. She currently serves as the Integrated Marketing Manager at TeraRecon, the largest independent provider and a global leader advanced image processing innovation for CT, MR and PET; where she develops cross-departmental digital marketing strategies to nurture and grow TeraRecon's global customer base.

She began her career as a Brand Strategist at Mudbug media, an interactive media agency in New Orleans, where she was responsible for the creation and implementation of social media strategies for key clients, including independent medical practices, top-tier universities, regional hospitals, and Fortune 1000 global corporations. Prior to her current position at TeraRecon, Brianna was the Digital Marketing Manager at Fpweb.net, a leading managed hosting provider, where she was in charge of the lead generation marketing efforts, including social media strategy, SEO, website strategy, PC, email marketing, and event promotion.

Brianna is the creator and writer of the popular blog Being Your Brand, and runs a large Twitter following focused on connecting with and educating others on digital marketing. In addition, she is the Executive Director of MDMC and also resides on the UMSL Marketing Advisory Board.

Where is this master class being held?

It is held on the UMSL North Campus.  You will find the map here: north-campus-map%20(1).pdf

 

 

An Immersion into Digital Media and Display Advertising

Fall 2017  |  9 AM–5 PM  |  14 Hours ($395)  |  Registration will be available Summer 2017  |  This email address is being protected from spambots. You need JavaScript enabled to view it.  

     A 2-Day BootCamp: 

An Immersion into Digital Media &

Display Advertising

Why should I take this 2-day intensive?

Just take a look at some of the recent articles on the web dealing with the world of digital advertising.  Need I say more?

  • Google, Facebook, IAB & major brands form Coalition for Better Ads
  • Amobee Triggers activates campaigns based on a mix of online & offline signals
  • Bing Ads Editor now supports separate ads for search and MSN.com native ads
  • 32 percent of global page views now impacted by ad blocking
  • Are you losing money to ad fraud? 3 ways to protect yourself
  • Hulu has just joined a list of major platforms that ignore Do Not Track requests
  • Large marketers are winning in programmatic (Here’s what you can do to stop them)
  • AdBlock Plus announces new ad exchange; Not with our ads, say Google & AppNexus

Are you ready for that next thing?

Adblock Plus copy

Digital media buyers today are more than just buyers, they are planners and strategists ready to react in a moment's notice.  In this course you will be exposed to the various digital media advertising options available including site-direct, ad networks, and programmatic buying across desktop, mobile, tablet, audio, video, and social.

In this 2 day intensive bootcamp topics covered include:

  • Online Advertising Industry Overview
  • The Essentials of Online Advertising
  • Buy Side vs. Sell Side
  • The Digital Landscape
  • Key Technologies
  • What is Programmatic
  • How Does Real Time Bidding Work?
  • Pricing Models
  • Ad Tags and Cookies
  • Ad Sizes (IAB standards)
  • Audience Targeting

Who is this class for?

This class is not for the novice.  The world of digital display and advertising is complex and very detailed.  It is advised you have some digital marketing experience prior taking this bootcamp or at least have been exposed to other workshops and bootcamps offered by UMSL within the digital certifcation program.

What are students saying about this class?

"Mr. Nelson is very passionate about Digital advertising and knew how to explain the new trends of advertising on the internet as well as the traditional (television, radio, paper) uses of advertising. Any question we asked him he was able to answer and even show evidence supporting his answer. "  -- Vincent Tillman Jr.

Overall ratings by students: 4.40/5.00

4.5stars

Who is the instructor?

nelson

Your instructor for this intensive is Eric Nelsen.  Eric is an idea evolutionist and thrives on the challenges that the ever-evolving media landscape brings and the solutions that can be found combining online and offline strategies.

He brings over 20 years experience in traditional and digital media from media focused agencies such as MPG and Initiative, to full service agencies such as R&R Partners and Rawle Murdy Associates. His experience spans a large array of categories including luxury travel brands, tourism, Government, QSR, and CPG. A graduate of Salisbury University, he received a Gold Effie for his work with the Southern Nevada Water Authority.

Eric is currently the SVP, Media Director at Dicom Marketing Services, Inc. as well as the President and co-founder of 314 Digital.

Where is this bootcamp held?

It is held on teh UMSL North Campus.  You will find the map here: north-campus-map%20(1).pdf

Mobile Marketing BootCamp

Fall 2017  |  9 AM–5 PM  |  14 Hours ($395)  |  Registration will be open Summer 2017  |  This email address is being protected from spambots. You need JavaScript enabled to view it.

Mobile Marketing BootCamp

Why should I take this 2-day intensive?

It is a mobile first world. Everything we do is affected or touched by mobile devices and technology.  It has a profound effect on how we live, work, play and socialize.  In fact, the average US adult spends nearly three hours a day on their mobile device.  In 2015 a major event took place - for the first time web searches on mobile devices outpaced that of the PC!  And, as such we as marketers must have a mobile first strategy or we will not survive.

However, according to a new research study by Adobe, just one in five companies around the globe have a defined mobile strategy.  And that is despite the fact that an increasing share of e-commerce revenues occur on mobile devices -- 28% this year versus 21% in 2015 and 16% in 2014.

Are you ready for the continued mobile disruption?

Single Platform Users Share of Total Digital Population reference

Mobile technology will continue to disrupt how we buy, sell, communicate, and entertain ourselves.  Kissmetrics sees even greater innovation from apps we already know and recognize. They predict more seamless integration between those apps and their corresponding e-commerce and social outlets. 

So get yourself ready for what is on the horizon and ensure your business if ready to compete in this mobile world we live in. 

In this 2-day intensive bootcamp you will gain experience in the full range of mobile marketing techniques from strategy to execution.  In particular, you will learn:

  • Mobile product management: apps and websites
  • Mobile advertising: display and search
  • Mobile communications: text messaging and push notifications
  • Mobile analytics and success measurement
  • Mobile relationship management
  • Emerging technologies: watches, wearables, and what's next

Ultimately you will possess the understanding to augment your current marketing practices with mobile or to serve as a standalone mobile marketing subject matter expert.

Who is this class for?

Anyone in the marketing world wanting to understand how to better build a strong mobile strategy and the techniques used by other successful businesses.  It is a quickly changing world and this class will help you stay on top of it.

What are students saying about this class?

"Chris was great. He had the perfect tone and presentation for our class and made sure to listen to students and didn't go over our heads. He brought in some fantastic speakers- this was fun, interesting and a great way to hear different perspectives, and break up some pretty long days. He did an outstanding job."

Overall ratings by students: 5.00/5.00

5 stars 

Who is the instructor?

Chris Carril bw

Your instructor is Chris Carril.  Chris is the mobile strategy lead for Scottrade, one of the country's largest financial services firms. His work has earned spots on the CIO 100, Information Week 500, and won the Gateway to Innovation's Business Innovation of the Year award.

Beginning his career at Anheuser-Busch in digital marketing, Chris has experience in creating and executing mobile strategies for some of the world's most recognizable brands. In addition to his client-side work, Chris has delivered numerous mobile and digital initiatives from the agency perspective. While at DDB Rodgers Townsend, Chris led one of AT&T's first B2B mobile ad campaigns.

Beyond his passion for mobile, Chris is involved in the local startup community via his work with an area angel investment group and various entrepreneurship competitions.

Where is this bootcamp held?

It is held on the UMSL North Campus.  You will find the map here:  north-campus-map%20(1).pdf

 

Data Analytics, Insights and Visualization

2/15 & 22, 3/1, 8, 15, & 22, 2017  |  6pm - 8:20 pm  |  14 Hours ($395)  |  Register |  This email address is being protected from spambots. You need JavaScript enabled to view it.

Instructor: Rhonda Drake

Learn how to cull and define Key Performance Indicators out of marketing data and design dashboards that organizational managers will depend on to run their business! Creating corporate dashboards can often be a daunting task, with the disparate data sources and corporate departments who will consume the data. Learn how to think through the key issues to set up a design for dashboard, then work with actual data to create a dashboard for an organization. In addition you will learn data analytic techniques to assess changes in metrics for statistical significance. You will learn how to determine when you are reading actual change versus random variation in the data.

Location:  UMSL North Campus

Consumer-First Email and Cross-Channel Strategy

February 17 & 18 2017  |  9 AM–5 PM  |  14 Hours ($395)  |  Register  |  This email address is being protected from spambots. You need JavaScript enabled to view it.

    A 2-Day BootCamp

Consumer-First Email and Cross-Channel Strategy

Why should I take this 2-day intensive?

Being able to execute consumer-first experiences across channels is a marketing challenge for many companies.  Today, brands are increasing the spend to acquire customers, but struggle with how to use less costly methods such as email, push notifications, site experience, etc. to drive higher customer lifetime value and get a return on initial acquisition spend.

Join industry expert, April Mullen, as she shares a proven methodology for creating a strategy that delivers exceptional customer experiences and drives a longer-term marketing ROI. Because of email marketing’s complexity and popularity among the C-suite, the course content will be geared heavily toward email, but will also closely examine how email and other channels can work together help drive higher customer lifetime value.

Why is rentention so important?

According to Bain and Co., a 5% increase in customer retention can increase a company’s profitability by 75%. And if those numbers don’t impress you, Gartner Group statistics tell us that 80% of your company’s future revenue will come from just 20% of your existing customers. Still not sold on customer retention? One final statistic provided by Lee Resource Inc. should give you plenty to think about: Attracting new customers will cost your company 5 times more than keeping an existing customer.  Source: Forbes

 EMAIL TODAY NEWEST1

Source:  Mashable

In this course you will learn:

  • How to uncover opportunities based on what customers expect vs. what you deliver
  • Mapping an effective customer journey
  • Tips for prioritizing which automated and one-off cross-channel programs you should be considering
  • The ROI of a good consumer-first experience
  • Measuring success across channels
  • Testing techniques
  • Discussion of various platforms available for free and paid
  • Segmentation approaches
  • Writing compelling content
  • Email deliverability  

As a part of this bootcamp students will also build out a relationship marketing strategy for a real life client.

Who is this class for?

This class is for anyone looking to create a strong and integrated cross-channel relationship marketing and retention strategy for their company.  No prior experience is required.

What are students saying about this class?

"April was great - made sure to understand where students were coming from so she could tailor discussions."

"I really appreciated the opportunity to help a real business with their email marketing. This provided a better incentive to give my all to the assignment since my advice was going to be used for a real-world application."

"April Mullen was the perfect teacher for this course. We could not have asked for anyone better than April."

Overall ratings by students: 4.75/5.00

4.75 Stars

Who is the instructor?

mullen

April Mullen has been teaching in the UMSL Digital Media program since 2013. She also leads North American client strategy and innovation for Selligent. As an evangelist of Consumer-First marketing, she guides her clients to build better relationships with connected and empowered consumers. Bringing experience from over a decade on both the agency and client sides of relationship marketing, Mullen understands the complexities and challenges that face marketers in today’s competitive environment.

In June of 2016, Mullen co-founded Women of Email, an organization with over 450 members on five continents that is aimed at driving positive change within the industry and professional growth for women at all stages of their digital marketing careers. Mullen regularly publishes for MediaPost’s Email Insider. She frequently speaks at conferences, webinars and has been quoted in marquee publications such as DMnews, AMA’s Marketing News and Search CRM.  Follow on Twitter @aprildmullen.

It is held on the UMSL North Campus. You will find the map here: north-campus-map%20(1).pdf

Web Analytics BootCamp

January 20, 21 & 28,  2017  |  9 AM–5 PM  |  21 Hours ($595)  |  Register  |  This email address is being protected from spambots. You need JavaScript enabled to view it.

Web Analytics BootCamp

Why should I take this 3-day intensive?

Understanding web behavior is important to ensure a good user experience and maximum the conversion rate of visitors to customers. There is an abundance of web data out there.  Knowing what is important and what is not is critical to you being productive and affective. Not understanding what is happening under the hood of Google Analytics will not allow you to be as affective as you can be. 

Some of the biggest mistakes people make when using Google Analytics include:

  • Looking at data only in aggregate
  • Not segmenting
  • Forgetting to filter out internal IP addresses
  • Looking for patterns that do not exist and based on too little data
  • Not tagging your social media links with UTM tags for tracking purposes.
  • Not using a single GA tracking ID to follow your complete funnel from content to conversion

And, of course we could continue for many more pages!

Are you ready to ensure you have a good web analytics approach in place?

GA

In this 3-day intensive bootcamp you will tackle many aspects of web analytics and tracking including:

  • The importance of digital analytics
  • Core analysis techniques
  • Conversions and conversion attribution
  • Creating a measurement plan
  • How to pull reports and glean insights for our web reports
    • Audience reports
    • Acquisition reports
    • AdWords reports
    • Behavior reports
    • Custom reports and dashboards
    • Goal Flow report
    • Ecommerce reports
    • Multi-Channel Funnels reports
    • Attribution reports
  • Learn Google Analytics from implementation to segmentation to campaign tracking
  • Learn How Web and mobile data are collected
  • How to set your Key Performance Indicators for tracking
  • How to implement key Java Script code for capturing certain actions such ad pdf downloads or exit link clicks

Several case studies will be utilized for this course to better understand how we set our strategy and glean insights.

Is there anything else we will learn over these 3 days?

Yes! As a matter of fact all students will also become Google Analytics Certified! A great bonus.

Google Analytics certificate Feature 1290x688 MS

Who is this class for?

This class is for anyone that is currently using Google Analytics and wishesd to become certified and learn now to glean more insights from the various reports.  It is also for those with little to no experience.  Many handout and links for resources will be given by the instructor.

Who is the instructor?

r drake

Your instructor is Rhonda Knehans Drake.  Rhonda founded Drake Direct in 1996 following more than 12 years in various information management roles. Rhonda's background includes experience in all aspects of integrated marketing from conceptualization of strategy to test market design and implementation in roll-out. Rhonda's experience emphasizes the importance of leveraging information to make marketing decisions. This experience has enabled her to assess the most effective and efficient ways to improve marketing efforts for her clients.

In addition to consulting, Rhonda is an Assistant Professor at New York University in the Master of Science in Integrated Marketing program teaching "Statistical Measurement for Marketing," "SAS Data Mining for Marketers," and "Social Media Analytics." 

She also serves on the UMSL Marketing Advisory Board and the MDMC Advisory Board.

Where is this bootcamp held?

It is help on the UMSL North Campus.  You will find the map here:  north-campus-map%20(1).pdf