Certificate in Digital & Social Media Marketing

Take 105 hours of classroom training, including a capstone class and two other required courses and as few as three electives, and you will be awarded a Certificate in Digital & Social Media Marketing. Completion of your certificate can be done in as little as two semesters.

 

 
One-Day Digital and Social Media Courses (7 hours) $249
Two-Day Digital and Social Media Courses (14 hours) $499
Three-Day Digital and Social Media Courses (21 hours) $749

Video Production & Editing BootCamp

February 24, 2018  |  9 AM–5 PM  |  7 Hours ($195)  |  Register  |  This email address is being protected from spambots. You need JavaScript enabled to view it.

Video Production and Editing BootCamp

Why should I take this one day intensive?

Let me tell you why.  Did you know...

  • 45% of Internet users view at least one video online in the course of a month.
  • The average user is exposed to 32.2 videos in a month - a huge opportunity when done well
  • Video in an email leads to 200-300% increase in click-through rate.
  • A video on a landing page can increase conversion by 80%.
  • After watching a video, 64% of users are more likely to buy a product online.

Are you taking advantage of all that video has to offer?

semrush

Source:  https://www.semrush.com/blog/5-things-the-2016-marketer-needs-to-know-about-video-production/

Having video production and editing skills can set you a part as a marketer, specifically in today’s world of communications. Enhance your social media presence, convert more leads into sales, and take your storytelling to the next level by learning the basics of this medium.

In this hands one day bootcamp you will learn the following:

  • How to develop a script
  • How to set up a studio, including lighting and sound
  • How to shoot
  • How to edit for a finished product.
  • Learn how to start on a tight budget and key pieces you should invest in and what you can do without
  • Learn how to tell the story
  • How difference brands are using video to tell their story

Who is this class for?

Anyone wanting to boost engagement, ROI, sales and leads online with the support of good video content. 

Level?

Beginner/Intermediate.

Do I need to provide my own equipment for this class?

No, all video equipment, laptops and necessary software are provided for this class. Software used will be Adobe Premiere Pro. (No prior video production knowledge required.)

What are students saying about this class?

"The Video Production and Editing BootCamp class on Saturday was phenomenal. Of special note ... CarynTomer the professor was great to work with. I'm looking forward to completing a positive+ survey regarding my positive experience that exceeded expectations!"  --  Stephen Lennartz

Overall ratings by students: 4.72/5.00

 4.75 Stars

Who is the instructor?

CarynTomer 100x100

Your instructor for this one day bootcamp is Caryn Tomer.  Caryn is a writer, editor, and storyteller for all kinds of media. She's spent the majority of her career at the corporate level, with a deep passion for digital media. So much so, it was the main area of focus for her thesis while finishing her master's degree in Mass Communications.

Currently, she is a member of the corporate marketing and communication team at Daugherty Business Solutions, a national IT consulting company headquartered in St. Louis. She's also a great advocate of startups and innovation. She spends her free time writing about new technology and startups, no matter the location. For Caryn, writing effective communications and creating compelling content to excite and inspire individuals is more than a passion; great media can change lives. Connect on Twitter @CarynTomer

Where is this bootcamp held?

It is held on the UMSL North Campus.  You will find the map here:  north-campus-map%20(1).pdf

Podcasting: Why, How & When

February 10, 2018  |  9 AM–5 PM  |  UM St. Louis Campus  |  7 Hours ($195)  |  Register  |  This email address is being protected from spambots. You need JavaScript enabled to view it.

    A one-day intensive bootcamp...

Podcasting: Why, How, and When

 Why should I take this one-day intensive?

The popularity of podcasting is skyrocketing. They are easy to consume and easy to produce. They can tell a story unlike any other medium. The Washington Post refers to podcasts as the Netflix for radio stations and points out that the number of podcast listeners has tripled in the last five years.

Podcasts are convenient and short-attention-span-friendly. And, there is a podcast for everyone.  

Macworld described podcasts as “time-shifted amateur radio”—a growing number of large companies, including General Electric, IBM, and Slack, have now launched a number of podcasts of their own with names like “Wild Ducks” and “Variety Pack.” 

Are you ready to hop on this train?

pod info

Full infographic available at:  http://www.copyblogger.com/growth-of-podcasting/

This intenstive one-day bootcamp being held on the campus of the University of Missouri - St. Louis will cover EVERYTHING that a podcaster needs to know to create a successful audio podcast. In particular:

  • The magic of connecting with your guest
  • Mastering your message and finding your voice behind the mic
  • The basics of podcasting – how it works and how to decide what topic to podcast about
  • How to identify your target audience
  • How to setup WordPress for podcasting
  • Setting up a hosting account for your website
  • How to submit your podcast to the iTunes, Google and Stitcher podcast directories
  • How the various directories differ in demographics and why one over the other
  • Thoughts on podcast format and the length of your show
  • Choosing the right equipment and software for your podcast
  • How to podcast on a budget
  • Which hosting companies to choose from and how to start for free
  • How to engage and build a community around your podcast
  • And how to promote your show
  • How different brands are using podcasts to tell their stories

Who is this class for?

This class is for anyone looking to create and produce their own podcast either for themselves or their business.  No prior experience is required.

Do I need to provide my own equipment for this class?

No, all podcasting equipment, laptops and necessary software will be provided for this class. 

What are students saying about this class?

"Great Class."

"It is a good class. I really learned a lot. I would love to see it done at least twice though. It is a lot of information to take in a day. But, overall, thumbs up."

Overall ratings by students: 4.70/5.00

4.75 Stars

Who is the instructor?

Your instructor is Vernon Ross.  Vernon is the author, speaker, podcaster and digital strategist. Vernon serves as a professor at the University Missouri St. Louis, teaching master degree level students about podcasting for the School of Business. In Addition, he chairs the Midwest Digital Marketing Conference Board. This board is responsible for driving the direction of the digital marketing program at the University.

In the community, Vernon has served on the Social Media Club of St. Louis Board, Gateway to Innovation Committee & STL250 Commission respectively. His responsibilities were to educate the community about social media and how to best use it to grow your brand or your business.

Where is this bootcamp held?

It is held on the University of Missouri - St. Louis (UMSL) campus about 10 miles north of downtown.  You will find the map here:  north-campus-map%20(1).pdf

Livestreaming - Changing the Face of Social Media

February 3, 2018  |  9 AM–5 PM  |  7 Hours ($195)  |  Register  |  This email address is being protected from spambots. You need JavaScript enabled to view it.

     A One-Day BootCamp:

Livestreaming - Changing the Face of Social Media

Why should I take this one day intensive?

Livestreaming (broadcasting live) is the fastest-growing type of social media out there and it gets you noticed, heard and remembered faster and more effectively than more traditional forms of social media! 

In a recent blog post by Kim Garst she highlights the many benefits of livestreaming including the following:

  • It humanizes people and brands in ways that images and video can’t.
  • It allows us to participate in something bigger than ourselves.
  • It provides an unprecedented opportunity for a business to engage with its audience.
  • It’s forcing us to confront unique privacy and safety issues.

Have you devised your livestreaming strategy yet?

live streaming header

Source:  https://www.salesforce.com/ca/blog/2015/10/live-streaming-and-social-media.html

Opening a livestreaming account is easy (and free) but effectively broadcasting live will quickly solidify your expert status, grow your leads and increase sales. This can be quite confusing without the proper training and support.

In this one-day intensive bootcamp you will learn the following:

  • How to use and broadcast live confidently and effectively
  • The art of the interview - what to do and not do
  • Learn how to easily broadcast on multiple social media platforms at the same time
  • Training in free single broadcaster platforms including Periscope and Facebook Live
  • Training in free multiple broadcaster platforms such as Huzza
  • Training with OBS (Open Broadcaster Software)
  • Hands-on opportunities for producing live Periscope and Facebook Live broadcasts
  • Understand how marketers are using livestreaming to better connect wtih their customers and prospects
  • Hardware and software options
  • Differences in each platforms and when to use what platform and why
  • Case study examples for analysis of good and bad usage

Who is this class for?

Anyone wanting to boost engagement, ROI, sales and leads online with the support of live broadcasting.

Do I need to provide my own equipment for this class?

No, all equipment, laptops and necessary software are provided for this class. (No prior livestreaming knowledge or experience is required.)

Level?

Beginner/Intermediate.

What are students saying about this class?

"Bonnie was knowledgeable about live streaming and had great examples of how companies have used live streaming as well as how it can be integrated." 

"I think this was a great class to attend because it taught me more than I ever thought there was about live streaming. The instructor was so passionate and confident in this material that it made it easy to enjoy. I really enjoyed learning the ins and outs of live streaming and definitely benefited from it."

"She did a fabulous job introducing the world of live streaming."

Overall ratings by students: 4.40/5.00

Who is the instructor?

Bonnie BW

Your instructor for this one day bootcamp is Bonnie Frank.  Bonnie Frank, a former college professor-turned-entrepreneur, built her coaching and consulting business from scratch through livestreaming, specifically Periscope and Blab.

Bonnie produces an average of 28 live broadcasts each week, writes columns for iBlog magazine and helps entrepreneurs start and build businesses around the world.

Where is this bootcamp held?

It is held on the UMSL North Campus. You will find the map here: north-campus-map%20(1).pdf

Social Media Marketing BootCamp

April 20, 21, & 28, 2018  |  9 AM–5 PM  |  21 Hours ($595)  |  Register  |  This email address is being protected from spambots. You need JavaScript enabled to view it.

Social Media Marketing BootCamp

Why should I take this 3-day intensive?

As so well stated by social media guru Jeff Bullas, "As marketers and entrepreneurs you will need to let go of practices and tactics that are not effective as they once were. We live in a fast changing world.  You will need to keep reinventing."

His top social media trends for 2017 are as follows. 

  • Live Streaming
  • Expiring social content
  • Consolidation of social media will continue
  • Organic social traffic will get harder and harder
  • The rise of the social influencier
  • Social media transforming business in a trust economy

Are you ready and know what's next on the horizon?

facebook news feed edgerank algorithm 300x171.jpg 768x437

Image Source: Business2community.com

Social networks are becoming an integral part of the marketing mix.  On these platfroms, brands can engage with prospects and consumers on many levels.   Be prepared.

In this very intense 3-day bootcamp you will learn the following:

  • Understand the available social media networks, the nuances of each network, and the challenges and opportunities of marketing/messaging to the brand’s desired audience on each network
  • Conduct social analysis of brands to identify best practices and effective strategies
  • Learn to create content for social networks, including informational graphics, blog posts and status posts using free, online tools (no prerequisite graphic design skills are needed)
  • Identify metrics and Key Performance Indicators (KPIs) that can demonstrate the Return on Investment (ROI) of social media to business leaders, managers and executives
  • Be able to articulate how social marketing strategy fits into the fully integrated digital marketing plan
  • Know what the latest social media tools are for use by professionals Learn the capabilities of Hootsuite and apply those learnings
  • Know how to find your influencers for a brand
  • Understand the steps to community management
  • Know how B-to-C and B-to-B differ regarding the use of Social Media
  • Create and Implement a crisis management strategy
  • Learn content development strategy best practices
  • Integrate and run social media advertising campaigns, specifically on Facebook

Is there anything else we will learn over these 3 days?

Yes!  As a matter of fact all students will also become Hootsuite Certified!  A great bonus.

 hootsuite logo

Who is this class for?

This class is for anyone wanting to take their social media strategy to that next level for their business or non profit.

Level?

Beginner/Intermediate.

What are students saying about this class?

"Brianna is one of the greatest teachers that I have ever had. Like all of the teachers in the UMSL Digital Certificate program, Brianna really embodies the depth of social media and its place in digital marketing. I always have a blast taking these courses!" -- Martez Moody

"The social media marketing class was very informative and engaging. We got to do a lot of hands on social media exercises and Brianna was a great instructor. I definitely recommend this class to any one wanting to learn more about social media marketing." -- Alicia Bruder

Overall ratings by students: 4.75/5.00

4.75 Stars

Who is the instructor?

Your instructor is the Brianna Smith, the brains behind the entire content and communications strategy for MDMC17

Brianna Smith is a Digital and Social Media Marketing Strategist specializing in creating and implementing inbound marketing strategies for small and large companies. She currently serves as the Integrated Marketing Manager at TeraRecon, the largest independent provider and a global leader in advanced image processing innovation for CT, MR and PET; where she develops cross-departmental digital marketing strategies to nurture and grow TeraRecon's global customer base.

Brianna is the creator and author of the popular blog Being Your Brand, and runs a large Twitter following focused on connecting with and educating others on digital marketing. She is also an Adjunct Professor at UMSL where she teaches the Social Media Strategy course for the Digital Marketing Certificate program. Brianna is the Executive Director for the record breaking Midwest Digital Marketing Conference, and has served as the Vice President of the Social Media Club St. Charles.

She began her career as a Brand Strategist at Mudbug Media, an interactive media agency in New Orleans, where she was responsible for the creation and implementation social media strategies for key clients, including independent medical practices, top-tier universities, regional hospitals, and Fortune 1000 global corporations. Prior to her current position at TeraRecon, Brianna was the Digital Marketing Manager at Fpweb.net, a leading managed hosting provider, where she was in charge of their lead generation marketing efforts, including social media strategy, SEO, website strategy, PPC, email marketing, and event promotion.

Where is this bootcamp held?

It is held on the UMSL North Campus.  You will find the map here: north-campus-map%20(1).pdf

Strategic Search Engine Marketing BootCamp

May 4, 5, & 12, 2018 |  9 AM–5 PM  | UM St. Louis Campus | 21 Hours ($595) | Register  |  This email address is being protected from spambots. You need JavaScript enabled to view it.

Strategic Search Engine Marketing BootCamp

Why Should I take this 3-day intensive?

Search marketing is more than 50% of the digital marketing budget and growing every day.  It is highly measurable and is one of the most efficient means to find your prospects at any point in the purchase cycle. However, staying on top of the latest tricks and changes being made by Google every day is not an easy task even if you live in this world every day. 

Here is just a snippet of interesting articles being discussed out there today on the web. 

  • Bing Ads launches Structured Snippets for text ads
  • What’s the Google AdWords Health Score and how is it different from existing tools?
  • Plan device-specific user experience strategies with Google AdWords’ bid modifier
  • Setting up AdWords website call conversion tracking just got a bit easier
  • 6 data visualizations in the new AdWords that will save you a ton of time
  • Google testing mobile Shop the Look ads for apparel & home products

And this is just the short list!

Are you ready to up your search strategy game?

keyword planner forecast top level 800x285

Image Source:  www.searchengineland.com

In this 3 day intensive you will learn many things including the following:

  • How to develop a successful search program
  • About the relationship between search engine optimization (SEO) and search engine marketing (SEM)
  • Keyword selection strategy, placement and frequency
  • The push to mobile search
  • Research algorithms
  • Meta tags
  • The different types of listings
  • How to optimize site content
  • Differences between Google, Yahoo and Bing
  • How to optimize such campaigns for success.

In addition, you will obtain hands-on experience by setting up and monitoring a real paid search engine campaign under the instructor's guidance.

Is there anything else we will learn over these 3 days?

Yes!  As a matter of fact the instructor will help all students begin thier journey to becoming Google Adwords Certified ouside of the classroom.

adwords certificate

Who is this class for?

This class if for anyone wanting to learn the ins and outs of organic and  paid search and building a strategy for success.  No prior experience in SEO or SEM is required.

Level?

Beginner/Intermediate.

What are students saying about this class?

"Amy is a fantastic instructor! Very enthusiastic and the perfect balance between technical and adjusting her lecture content to her audience no matter what their skill level."

Overall ratings by students: 4.57/5.00

4.5stars

Who is the instructor?

Amybw

Your instructor for this 3 day intensive is Amy Warren.  Amy has an extensive digital marketing background specializing in paid search marketing. She works for MEC Global, a WPP company that buys 1/3 of all the advertising in the world. Developing and implementing digital strategy, Amy manages account teams for Fortune 100 and 500 clients across numerous verticals.

Through her leadership, she was the 2011 and 2012 OMMA award for SEM recipient and was the 2013 OMMA award finalist for her work in the search space. She also won the agency-wide 2012 Original Thinking Award for Best Use of Mobile.

Amy holds two Masters' of Business Administration degrees from the universities of University of Missouri-St. Louis and Kyoto Sangyo University-Japan where she completed her degree in Japanese. Prior to this she worked in Tokyo for Japan's largest consulting firm, JAL Academy as a research assistant conducting research on global competencies for leading Japanese companies.

Where is this bootcamp held?

It is held on the University of Missouri - St. Louis (UMSL) campus about 10 miles north of downtown.  Your will find the map here: north-campus-map%20(1).pdf

 

Advanced Facebook Advertising

December 9, 2017  |  9 AM–5 PM  |  21 Hours ($195)  |  Register  |  This email address is being protected from spambots. You need JavaScript enabled to view it.

May 19, 2018 |  9 AM–5 PM  |  21 Hours ($195) | Register  |  This email address is being protected from spambots. You need JavaScript enabled to view it.  

 

Advanced Facebook Advertising Master Class

Why should I take this 1-day intensive?

Facebook is constantly changing, making it more difficult than ever to get visibility for your page organically. The average Facebook user has 1,500+ potential news stories and posts they could see each time they log in, and Facebook knows this would be information overload. So, they have decreased the number of organic posts that a users sees to those they think are most relevant. By using Facebook advertising you can easily and effectively reach a VERY specific target audience​ and see great engagement levels with minimum budget commitment​.

 fb

Become a Facebook Advertising Master in just 1 Day?

What you will learn:

  • What the different types of ad types, objectives, placement and bidding options options for advertising on Facebook and Instagram
  • How to create ads each type of ad convert
  • How to use Facebook's advanced targeting features to get your ads directly in-front of the right people
  • How to use the Facebook Ads Manager, from creating campaigns, to optimizing ad sets, to A/B testing ads and more
  • Where to direct people to when they click on your ads so that you increase conversions
  • Why and how to use the Facebook tracking pixel to track conversions of your ads
  • How to understand the ad performance reports and metrics
  • How to create custom audiences and specifically target people who are already on your email list

Students will receive hands on experience creating Facebook ad campaigns, custom targeting, different types of ads, and more. Students will also learn how to design custom images in Canva to create ads that convert at a higher rate.

 Who is this class for?

This class is for anyone wanting to take their social media paid advertising strategy to the next level for their business or non profit.  Students should have a good understanding of using Facebook professionally before entering this "master" class.

Level?

Intermediate/Advanced.

Who is the instructor?

brianna smithBW

Your instructor is the Brianna Smith, the brains behind the entire content and communications strategy for MDMC17

Brianna Smith is a Digital and Social Media Marketing Strategist specializing in creating and implementing inbound marketing strategies for small and large companies. She currently serves as the Integrated Marketing Manager at TeraRecon, the largest independent provider and a global leader in advanced image processing innovation for CT, MR and PET; where she develops cross-departmental digital marketing strategies to nurture and grow TeraRecon's global customer base.

Brianna is the creator and author of the popular blog Being Your Brand, and runs a large Twitter following focused on connecting with and educating others on digital marketing. She is also an Adjunct Professor at UMSL where she teaches the Social Media Strategy course for the Digital Marketing Certificate program. Brianna is the Executive Director for the record breaking Midwest Digital Marketing Conference, and has served as the Vice President of the Social Media Club St. Charles.

She began her career as a Brand Strategist at Mudbug Media, an interactive media agency in New Orleans, where she was responsible for the creation and implementation social media strategies for key clients, including independent medical practices, top-tier universities, regional hospitals, and Fortune 1000 global corporations. Prior to her current position at TeraRecon, Brianna was the Digital Marketing Manager at Fpweb.net, a leading managed hosting provider, where she was in charge of their lead generation marketing efforts, including social media strategy, SEO, website strategy, PPC, email marketing, and event promotion

Where is this master class being held?

It is held on the UMSL North Campus.  You will find the map here: north-campus-map%20(1).pdf

 

 

Data Analytics, Insight and Dashboarding

March 07, 14, 21, April 4, 11, & 18, 2018 |  6 pm - 8:20 pm |  14 Hours ($395)  |  Register |  This email address is being protected from spambots. You need JavaScript enabled to view it.

Data Analytics, Insight and Dashboarding

Why should I take this course?

If you recognize that today’s marketing decisions are driven by data but lack the know-how of selecting the correct metrics to measure a particular customer activity, or lack the experience to know how to set up a readable test, or display data to show how offline activities, impact online trends, then this course is right for you.

Being able to tell a story with data, with key performance indicators, provides a method to unify an organization under the umbrella of the data. Capable displays of data via dashboards, allows a business to view their progress at routine intervals as they progress toward their goals.

  • Are you are in a role where part of your job includes:
    • Provision of management reports
    • Creation of campaign reports
    • Setting up tests which can be read with statistical significance
    • Determining statistical significance between two tests
    • Constructing dashboards to communicate trends of key performance indicators to the organization
  • Are you are not currently doing any analytical work, but see it as a key requirement to advance in your career?
  • Are you are in a marketing role, and need to understand how to interpret the metrics from your campaigns, present information to your organization, and be self-sufficient and some analytical tasks?

If you answer yes to any of the questions above, then this course would be beneficial to you.

Are you ready to build a foundation of analytic skills or enhance your current skills to distinguish yourself in the marketplace?

Becoming an expert in data analytics is a process of understanding not only the business question, but the technique required to determine the answer. The best way to develop sharp analytical skills is to gain the experience of seeing many types of business questions, and developing techniques to provide quantitative responses.

Time and practice creates the expert analyst, and in this class we will provide the foundations upon which to build your analytic skills.

In Data Analytics, Insight and Visualization you will learn:

  • Descriptive statistics
  • How to determine statistically significant differences between groups
  • How to compute weighted averages
  • What makes good dashboard design
  • How to construct a dashboard from the bottom up (gathering data, to publishing the report)

This course will be a combination of class discussion, homework assignments, projects, and case studies.

Who is this class for?

This class is for anyone who feels unsure of their analytic skills:

  • Entry level analyst who has no practical experience putting all of the techniques together
  • Marketers who feel uncertain about doing analytics to support their own campaigns
  • Existing analysts who want to build dashboards but don’t know where to begin.
  • Analysts who want to become better storytellers.

Level?

Beginner/Intermediate.

Who is the instructor?

r drake

Rhonda Knehans-Drake founded Drake Direct in 1996 following more than 12 years in various information management roles. Rhonda's background includes experience in all aspects of integrated marketing from conceptualization of strategy to test market design and implementation in roll-out. Rhonda's experience emphasizes the importance of leveraging information to make marketing decisions. This experience has enabled her to assess the most effective and efficient ways to improve marketing efforts for her clients. In addition to consulting, Rhonda is an Assistant Professor at New York University in the Master of Science in Integrated Marketing program teaching "Statistical Measurement for Marketing," "SAS Data Mining for Marketers," and "Social Media Analytics".

Where is this bootcamp held?

It is held on the UMSL North Campus. You will find the map here: north-campus-map%20(1).pdf

 

Consumer-First Email and Cross-Channel Strategy

February 16 & 17, 2018  |  9 AM–5 PM  |  14 Hours ($395)   Register  |  This email address is being protected from spambots. You need JavaScript enabled to view it.

 A 2-Day BootCamp

Consumer-First Email and Cross-Channel Strategy

Why should I take this 2-day intensive?

Being able to execute consumer-first experiences across channels is a marketing challenge for many companies.  Today, brands are increasing the spend to acquire customers, but struggle with how to use less costly methods such as email, push notifications, site experience, etc. to drive higher customer lifetime value and get a return on initial acquisition spend.

Join industry expert, April Mullen, as she shares a proven methodology for creating a strategy that delivers exceptional customer experiences and drives a longer-term marketing ROI. Because of email marketing’s complexity and popularity among the C-suite, the course content will be geared heavily toward email, but will also closely examine how email and other channels can work together help drive higher customer lifetime value.

Why is rentention so important?

According to Bain and Co., a 5% increase in customer retention can increase a company’s profitability by 75%. And if those numbers don’t impress you, Gartner Group statistics tell us that 80% of your company’s future revenue will come from just 20% of your existing customers. Still not sold on customer retention? One final statistic provided by Lee Resource Inc. should give you plenty to think about: Attracting new customers will cost your company 5 times more than keeping an existing customer.  Source: Forbes

 EMAIL TODAY NEWEST1

Source:  Mashable

In this course you will learn:

  • How to uncover opportunities based on what customers expect vs. what you deliver
  • Mapping an effective customer journey
  • Tips for prioritizing which automated and one-off cross-channel programs you should be considering
  • The ROI of a good consumer-first experience
  • Measuring success across channels
  • Testing techniques
  • Discussion of various platforms available for free and paid
  • Segmentation approaches
  • Writing compelling content
  • Email deliverability  

As a part of this bootcamp students will also build out a relationship marketing strategy for a real life client.

Who is this class for?

This class is for anyone looking to create a strong and integrated cross-channel relationship marketing and retention strategy for their company.  No prior experience is required.

Level?

Beginner/Intermediate.

What are students saying about this class?

"April was great - made sure to understand where students were coming from so she could tailor discussions."

"I really appreciated the opportunity to help a real business with their email marketing. This provided a better incentive to give my all to the assignment since my advice was going to be used for a real-world application."

"April Mullen was the perfect teacher for this course. We could not have asked for anyone better than April."

Overall ratings by students: 4.90/5.00

4.75 Stars

Who is the instructor?

mullen

April Mullen has been teaching in the UMSL Digital Media program since 2013. She also leads North American client strategy and innovation for Selligent. As an evangelist of Consumer-First marketing, she guides her clients to build better relationships with connected and empowered consumers. Bringing experience from over a decade on both the agency and client sides of relationship marketing, Mullen understands the complexities and challenges that face marketers in today’s competitive environment.

In June of 2016, Mullen co-founded Women of Email, an organization with over 450 members on five continents that is aimed at driving positive change within the industry and professional growth for women at all stages of their digital marketing careers. Mullen regularly publishes for MediaPost’s Email Insider. She frequently speaks at conferences, webinars and has been quoted in marquee publications such as DMnews, AMA’s Marketing News and Search CRM.  Follow on Twitter @aprildmullen.

It is held on the UMSL North Campus. You will find the map here: north-campus-map%20(1).pdf

Web Analytics BootCamp

March 17, 24, & April 7, 2018  |  9 AM–5 PM  |  21 Hours ($595)  |  Register  |  This email address is being protected from spambots. You need JavaScript enabled to view it.

Web Analytics BootCamp

Why should I take this 3-day intensive?

Understanding web behavior is important to ensure a good user experience and maximum the conversion rate of visitors to customers. There is an abundance of web data out there.  Knowing what is important and what is not is critical to you being productive and affective. Not understanding what is happening under the hood of Google Analytics will not allow you to be as effective as you can be. 

Some of the biggest mistakes people make when using Google Analytics include:

  • Looking at data only in aggregate
  • Not segmenting
  • Forgetting to filter out internal IP addresses
  • Looking for patterns that do not exist and based on too little data
  • Not tagging your social media links with UTM tags for tracking purposes.
  • Not using a single GA tracking ID to follow your complete funnel from content to conversion

And, of course we could continue for many more pages!

Are you ready to ensure you have a good web analytics approach in place?

GA

In this 3-day intensive bootcamp you will tackle many aspects of web analytics and tracking including:

  • The importance of digital analytics
  • Core analysis techniques
  • Conversions and conversion attribution
  • Creating a measurement plan
  • How to pull reports and glean insights for our web reports
    • Audience reports
    • Acquisition reports
    • AdWords reports
    • Behavior reports
    • Custom reports and dashboards
    • Goal Flow report
    • Ecommerce reports
    • Multi-Channel Funnels reports
    • Attribution reports
  • Learn Google Analytics from implementation to segmentation to campaign tracking
  • Learn How Web and mobile data are collected
  • How to set your Key Performance Indicators for tracking
  • How to implement key Java Script code for capturing certain actions such ad pdf downloads or exit link clicks

Several case studies will be utilized for this course to better understand how we set our strategy and glean insights.

Is there anything else we will learn over these 3 days?

Yes! As a matter of fact all students will also become Google Analytics Certified! A great bonus.

Google Analytics certificate Feature 1290x688 MS

Who is this class for?

This class is for anyone that is currently using Google Analytics and wishesd to become certified and learn now to glean more insights from the various reports.  It is also for those with little to no experience.  Many handout and links for resources will be given by the instructor.

Level?

Beginner/Intermediate.

Who is the instructor?

r drake

Your instructor is Rhonda Knehans Drake.  Rhonda founded Drake Direct in 1996 following more than 12 years in various information management roles. Rhonda's background includes experience in all aspects of integrated marketing from conceptualization of strategy to test market design and implementation in roll-out. Rhonda's experience emphasizes the importance of leveraging information to make marketing decisions. This experience has enabled her to assess the most effective and efficient ways to improve marketing efforts for her clients.

In addition to consulting, Rhonda is an Assistant Professor at New York University in the Master of Science in Integrated Marketing program teaching "Statistical Measurement for Marketing," "SAS Data Mining for Marketers," and "Social Media Analytics." 

She also serves on the UMSL Marketing Advisory Board and the MDMC Advisory Board.

Where is this bootcamp held?

It is help on the UMSL North Campus.  You will find the map here:  north-campus-map%20(1).pdf

Financial Aid

The Workforce Investment Act governed by the Workforce Investment Board distributes funds through the UrbanForce program at the St. Louis Agency on Training and Employment (SLATE)