Strategic Management for Entrepreneurs
Course Dates & Times:
To maximize learning and allow for completion of assignments, this 7 hour course will be divided across three meetings:
- April 5 from 1pm – 3pm
- April 12 from 1pm – 3pm
- April 26 from 1pm – 4pm
Certificate Hours: 7
Location: UMSL’s North Campus.
*Registration is now open!
About this course:
To achieve milestones more quickly and maximize results, the strategist must create a clear understanding of what a project is trying to achieve while gaining buy-in by establishing why we want to achieve it. Only then can we effectively move on to answering how will we accomplish goals and execute strategic plans.
Strategic projects rarely yield definitive answers. It is therefore crucial that we generate recommendations that are well supported with analysis of the data, explanations of the alternative options considered, and articulation of the variables that may impact results. It is also important that we respectfully listen to the opinions and thoughts of others. We may sometimes go faster alone, but we always go further together. Full stakeholder buy-in is crucial to success.
Why should I take this course?
A strategy is absolutely crucial for long-term success of any business. Without a strategy, leaders and employees often resort to performing tasks and becoming overwhelmed with day-to-day problems that may or may not actually be moving the business forward. This is especially true or founders and entrepreneurs in start-up or scale-up mode. The temptation is to try to do everything yourself. Develop a definitive strategy for the next 3 to 5 years. Clearly communicate that strategy so that others can easily understand and amplify the message. A clear strategy will also make it easier to hire employees, find the right consultants, and attract investors.
Why is strategy so important?
We develop a strategy in order to:
- Ensure our executives, managers, and employees understand where we are going and are held accountable for what matters most
- Communicate clearly to investors
- Inspire all stakeholders with the importance of our business
In this course you will learn:
This is an active learning course that will include more active discussion and presentation than lecture. The goal is to put you in the shoes of a corporate strategist or business executive. Upon completion of the course, students should be capable of:
- Developing holistic views of a firm within its competitive and macro-environments
- Knowing when and how to utilize various analytic techniques
- Presenting and writing strategic recommendations and analysis of specific case
- Working within a team to make timely decisions that will drive result
- Creating action-oriented plans with appropriate strategic contingencies
Who is this class for?
Entrepreneurs, Founders, Business Owners, Intrapreneurs (those working at larger companies who are trying to transform a business)…..essentially, if you think you are too busy to take time out of your schedule to take a class like this……this class is for YOU!
Certificate Hours:
The University of Missouri —St. Louis will begin a certificate program in Entrepreneurship in Fall 2024. This course counts 7 hours toward the completion of this certificate.
*Registration is now open!