Dates: Friday, October 13th and Saturday, October 14th
Course Times: 9:00 A.M.- 5:00 P.M.
Certificate Hours: 14
Class Location: UMSL North Campus
You will learn SEM in a safe live classroom. We are limiting the size of the course up to 20 students for better engagement and safety. This will allow us to bring the best to you in the current circumstances. UMSL Digital is aware of the global situation, which is why we are creating a safe learning environment for our students.
Why should I take this course?
Dive into the cutting-edge intersection of digital marketing and artificial intelligence in our comprehensive “Paid Search and Generative AI Search Masterclass”. In this transformative course, you will embark on a journey that will position you to thrive in the ever-evolving digital landscape.
In today’s dynamic digital landscape, mastering the art of paid search advertising is a powerful advantage for marketing and business professionals. As the digital landscape evolves, so must your skillset. By enrolling in this course, you will gain the in-demand expertise to navigate the intricacies of keyword research, develop compelling ad copy, optimize bids, and analyze performance metrics that align with generative AI search best practices. Whether you are an aspiring professional looking to jumpstart your career or a seasoned marketer aiming to stay ahead of the curve, this course will equip you with the practical skills to develop and execute sophisticated paid search campaigns that drive meaningful results. During this course, you will be immersed in authentic marketing scenarios, work with industry-related tools and analyze live case studies that will transform your understanding of understanding of paid search marketing into actionable expertise.
Is there anything else you will learn over these 2 days? Yes, the instructor will help all students begin their journey in becoming Google Ads Certified outside the classroom – a great bonus!
Who is this class for? Whether you are an aspiring professional looking to jumpstart your career or a seasoned marketer aiming to stay ahead of the curve, this course will equip you with the practical skills to develop and execute sophisticated paid search campaigns. No prior experience in SEO, SEM or machine learning required. Upon completion of this course, you will emerge not only with a comprehensive understanding of paid search marketing but also be well-equipped with the knowledge, practical skills and strategic mindset needed to thrive today’s ever-evolving digital world.