Saturday November 3rd, Friday November 16th- Saturday November 17th (21 Hours) 9:00 A.M.- 5:00 P.M.

Strategic Search Engine Marketing BootCamp

 

Why Should I take this course?

Search marketing is more than 50% of the digital marketing budget and growing every day.  It is highly measurable and is one of the most efficient means to find your prospects at any point in the purchase cycle. However, staying on top of the latest tricks and changes being made by Google every day is not an easy task even if you live in this world every day. 

Here is just a snippet of interesting articles being discussed out there today on the web. 

  • Bing Ads launches Structured Snippets for text ads
  • What’s the Google AdWords Health Score and how is it different from existing tools?
  • Plan device-specific user experience strategies with Google AdWords’ bid modifier
  • Setting up AdWords website call conversion tracking just got a bit easier
  • 6 data visualizations in the new AdWords that will save you a ton of time
  • Google testing mobile Shop the Look ads for apparel & home products

And this is just the short list!

Are you ready to up your search strategy game?

 

In this 3 day intensive you will learn many things including the following:

  • How to develop a successful search program
  • About the relationship between search engine optimization (SEO) and search engine marketing (SEM)
  • Keyword selection strategy, placement, and frequency
  • The push to mobile search
  • Research algorithms
  • Meta tags
  • The different types of listings
  • How to optimize site content
  • Differences between Google, Yahoo, and Bing
  • How to optimize such campaigns for success.

In addition, you will obtain hands-on experience by setting up and monitoring a real paid search engine campaign under the instructor’s guidance.

Is there anything else we will learn over these 3 days?

Yes! The instructor will help all students begin their journey to becoming Google Adwords Certified outside of the classroom. A great bonus! 

 

Who is this class for?

This class is for anyone wanting to learn the ins and outs of organic and paid search and building a strategy for success.  No prior experience in SEO or SEM is required.

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Meet Your Instructor: Amy Warren 

Your instructor for this 3 day intensive is Amy Warren.  Amy has an extensive digital marketing background specializing in paid search marketing. She works for MEC Global, a WPP company that buys 1/3 of all the advertising in the world. Developing and implementing digital strategy, Amy manages account teams for Fortune 100 and 500 clients across numerous verticals.

Through her leadership, she was the 2011 and 2012 OMMA award for SEM recipient and was the 2013 OMMA award finalist for her work in the search space. She also won the agency-wide 2012 Original Thinking Award for Best Use of Mobile.

*Note: Curriculum is subject to change from description based on market needs

 

Amy holds two Masters’ of Business Administration degrees from the University of Missouri-St. Louis and Kyoto Sangyo University-Japan where she completed her degree in Japanese. Prior to this, she worked in Tokyo for Japan’s largest consulting firm, JAL Academy as a research assistant conducting research on global competencies for leading Japanese companies.