Course Dates: Friday November 12th
Course Times: 9:00 A.M.- 5:00 P.M.
Certificate Hours: 7
*Registration will be available on October 4, 2021 at 12:00 pm CST
This is not an online self-paced course. You will learn about Public Relations and Social Media in a safe virtual live classroom through the digital conference application Zoom. We are limiting the size of the course up to 20 students for better engagement. This will allow us to bring the best to you in the current circumstances. UMSL Digital is aware of the global situation, which is why we are creating a safe learning environment for our students.
There is a new world of marketing and PR. In this new world, PR has surpassed advertising campaigns. It is more important than ever for organizations to tell their story. Consumers are looking beyond the brand logo to learn more about how a company behaves, who works there and how the employees feel about the work environment. Social media has become the door to storytelling. This requires compelling content with visuals that position you or your company as a thought leader, as an organization that cares about the world we live in and the people who work with us. In this course you will build a PR plan that considers paid, earned, owned and shared media (PESO); create compelling content designed to position accomplish your goals, establish a content calendar to ensure that the time and money you spend creating is not wasted.
Who should take this course?
Small business owners, nonprofit marketing and PR professionals, corporate public relations practitioners, government public affairs employees, and anyone interested in creating compelling content and telling their story on social media.
*Registration will be available on October 4, 2021