Write. Edit. Share. Repeat. – PR and Social Media

Course Dates: Friday November 12th

Course Times: 9:00 A.M.- 5:00 P.M.

Certificate Hours: 7

Location: Online


*Registration will be available on October 4, 2021 at 12:00 pm CST

This is not an online self-paced course. You will learn about Public Relations and Social Media in a safe virtual live classroom through the digital conference application Zoom. We are limiting the size of the course up to 20 students for better engagement. This will allow us to bring the best to you in the current circumstances. UMSL Digital is aware of the global situation, which is why we are creating a safe learning environment for our students.

There is a new world of marketing and PR. In this new world, PR has surpassed advertising campaigns. It is more important than ever for organizations to tell their story. Consumers are looking beyond the brand logo to learn more about how a company behaves, who works there and how the employees feel about the work environment. Social media has become the door to storytelling. This requires compelling content with visuals that position you or your company as a thought leader, as an organization that cares about the world we live in and the people who work with us. In this course you will build a PR plan that considers paid, earned, owned and shared media (PESO); create compelling content designed to position accomplish your goals, establish a content calendar to ensure that the time and money you spend creating is not wasted.

Course Outline


  • There is more than one public in public relations
  • Understanding stakeholder segments
  • Select social media channels best aligned to tell your story
  • Use the PESO model to build a cohesive plan
  • Content Calendars – the key to building covering it all


  • Write. Edit. Share. Repeat. And don’t forget the Visuals.
  • Write to Solve Problems – storytelling tips and tricks
  • Create Compelling Visuals – sometimes you need to hire a freelancer, and sometimes you don’t
  • Working with Influencers – Advertising or PR?

Who should take this course?

Small business owners, nonprofit marketing and PR professionals, corporate public relations practitioners, government public affairs employees, and anyone interested in creating compelling content and telling their story on social media.


*Registration will be available on October 4, 2021

*Note: Curriculum is subject to change from description based on market needs
*Enrollment closes at 5 PM on Thursday November 11th.