Dates: Friday, November 1st, Saturday, November 2nd, Saturday, November 9th
Course Times: 9:00 A.M.- 5:00 P.M.
Certificate Hours: 21
Why should I take this course?
Search marketing is more than 50% of the digital marketing budget and continues to grow each day. Search is highly measurable and is one of the most efficient and effective means of targeting your audience at any point in the purchase cycle. As the landscape continues to evolve, staying on top of the latest trends and changes is not an easy task.
Among these changes, mobile devices now account for 50% of conversions vs 35% a year ago. Mobile optimization is crucial to ensure that mobile traffic has the best user experience the brand can provide. Page speed, responsive design along with adhering to Google’s mobile best practices can provide a sizeable impact to your site’s user experience and organic search results.
Search engine optimization (SEO) has experienced a decline year-over-year due to recent Google SERP changes including Extended Text Ads (ETAs) and the rise of Featured Snippets and People Also Ask (PAA) usage. As such, cross-channel and cross-screen strategies become increasingly more important.
Here is just a quick glance of other recent changes and trends that are happening in the search space today:
During this 3-day intensive, you will learn to navigate the changing search space through best practices, SEO and paid search strategy, and tactical implementation including:
–The relationship between search engine optimization and paid search
-Keyword planning, analysis, and list development
-On-site and off-site SEO best practices
-Mobile optimization and mobile best practices
-Development of paid search account structures
-Audience targeting and implementing campaign settings
-Understanding engine Quality Score to drive efficiency
-Developing paid search ad copy and selecting the correct ad formats and features
-Tagging and measuring against key performance indicators (KPIs)
-YouTube TrueView ads
Is there anything else that you will learn over these 3 days?
Yes, the instructor will help all students begin their journey to becoming Google Adwords Certified outside of the classroom – a great bonus!
Who is this class for?
This class is for anyone wanting to learn the ins and outs of organic and paid search and building a strategy for success. No prior experience in SEO or SEM is required.