Course Dates: Friday September 10th
Course Times: 9:00 A.M.- 5:00 P.M.
Certificate Hours: 7
*Registration will be available on August 2, 2021 at 12:00 pm CST
This is not an online self-paced course. You will learn Return on Investment in Marketing in a safe virtual live classroom through the digital conference application Zoom. We are limiting the size of the course up to 20 students for better engagement. This will allow us to bring the best to you in the current circumstances. UMSL Digital is aware of the global situation, which is why we are creating a safe learning environment for our students.
Why should I take this 1-day intensive bootcamp?
This one-day workshop, designed specifically for marketing professionals, shows how to measure the impact and ROI of all types of marketing campaigns, advertisements, promotions, and other similar activities. For years, the marketing industry has debated how to measure the return on investment for various marketing initiatives. The ROI Methodology introduced in this workshop will show you how to successfully examine customer reaction, learning, and actions. By understanding the paths that lead to marketing impact and value, you’ll be able to work smarter and more efficiently, and ultimately improve your bottom line. This session explores the forces causing the focus on ROI, the trends in measuring and evaluating marketing, and how the challenge is being met. This workshop uses the book ROI in Marketing: The Design Thinking Approach to Measure, Prove, and Improve the Value of Marketing (McGraw-Hill, 2021).
After attending this workshop, participants will be able to:
Each of these principles is illustrated with powerful case studies from real-world companies—and the lessons they impart will offer an invaluable road map to making ROI work for you, no matter what your business.
*Registration will be available on August 2, 2021