E-commerce Entrepreneurship Crash Course – Amazon Focused

Course Dates: Friday, September 30th

Course Times: 9:00 A.M.- 5:00 P.M.

Certificate Hours: 7

Location: TBD


Presented in Collaboration with Sam Nelms – UMSL Business & Digital Alumni and Owner of
Ten32 Media LLC

Course Overview: In this one day crash course you will learn about everything that it takes to
research, develop, and implement an E-commerce business on Amazon and other parallel
marketplaces. We will go over Account Creation, Product Research & Sourcing, Storefront
Creation, Scaling with Advertising, and Growth.

Course Outline

Product & Category Research

  • Planning
  • Sourcing
  • Tools
  • Competition

Amazon Account Creation

  • Sign-up Requirements
  • Identity & Address Verification
  •  Applications & Approvals

Selling on FBA

  • Amazon Seller Central Platform & Reporting
  • FBA Program
  • FBA inbound shipping requirements
  • FBA Help Articles & Amazon Support
  • FBM Considerations

Product Copywriting & Keyword Research

  • Amazon Image requirements & best practices
  • Keyword research methods
  • Copywriting
  • Restrictions
  • A+ Content & Brand Registry Benefits
  • Amazon Brand Store Creation

Amazon PPC Advertising

  • Campaign Creation
  • Keyword Strategies
  • Campaign Types
  • Bidding Strategies

Amazon Promotional Opportunities & Programs

  • Amazon Vine, Lightning Deals, Coupons, Prime Discounts, Prime Day Deals,
    Other Amazon Promotion opportunities

E-commerce Ecosystem (Outside of Amazon)

  • Shopify Stores – Websites
  • Customer Base Development
  • TikTok & Instagram UGC (user generated content) & Paid Advertising
  • Email Marketing with Klaviyo
  • Ancillary Marketplaces (Ebay, Walmart, Wish, etc)


Who should take this course?

Entrepreneurs and anyone who would like to be aware of how to run a full online business ecosystem. 


*Note: Curriculum is subject to change from description based on market needs
*Enrollment closes at 5 PM on Thursday, September 29th, 2022