Presented in Collaboration with Sam Nelms – UMSL Business & Digital Alumni and Owner of Ten32 Media LLC

Course Overview: In this one day crash course you will learn about everything that it takes to research, develop, and implement an E-commerce business on Amazon and other parallel marketplaces. We will go over Account Creation, Product Research & Sourcing, Storefront Creation, Scaling with Advertising, and Growth.

Course Outline

Product & Category Research

• Planning
• Sourcing
• Tools
• Competition

Amazon Account Creation

• Sign-up Requirements
• Identity & Address Verification
•  Applications & Approvals

Selling on FBA

• Amazon Seller Central Platform & Reporting
• FBA Program
• FBA inbound shipping requirements
• FBA Help Articles & Amazon Support
• FBM Considerations

Product Copywriting & Keyword Research

• Amazon Image requirements & best practices
• Keyword research methods
• Copywriting
• Restrictions
• A+ Content & Brand Registry Benefits
• Amazon Brand Store Creation

Amazon PPC Advertising

• Campaign Creation
• Keyword Strategies
• Campaign Types
• Bidding Strategies

Amazon Promotional Opportunities & Programs

• Amazon Vine, Lightning Deals, Coupons, Prime Discounts, Prime Day Deals,
  Other Amazon Promotion opportunities

E-commerce Ecosystem (Outside of Amazon)

• Shopify Stores – Websites
• Customer Base Development
• TikTok & Instagram UGC (user generated content) & Paid Advertising
• Email Marketing with Klaviyo
• Ancillary Marketplaces (Ebay, Walmart, Wish, etc)

Who should take this course?

Entrepreneurs and anyone who would like to be aware of how to run a full online business ecosystem.