Podcasting: Starting, Marketing, and Mastering Your Podcast

*New & Improved For 2019*

Why should I take this one-day intensive?

Podcasting is one of the fastest growing segments of digital media and continues to grab more market share year over year according to Edison Research, and their annual report on the state of podcasting. Podcasts are convenient and short-attention-span-friendly. And, there is a podcast for everyone. Still skeptical? Nearly 50% of households surveyed in 2017 called themselves active fans of the podcasting medium! 


Are you ready to embrace the podcast?

This intensive one-day bootcamp being held on the campus of the University of Missouri – St. Louis will cover EVERYTHING that a podcaster needs to know to create a successful audio podcast. In particular:

  • Mastering your message and finding your voice behind the mic
  • The basics of podcasting – how it works and how to decide what topic to podcast about
  • How to identify your target audience
  • Marketing your podcast
  • Why an Alexa skill is important and how to build one.
  • Setting up a hosting account for your website
  • How to submit your podcast to the iTunes, Google and Stitcher podcast directories
  • How the various directories differ in demographics and why one over the other
  • Thoughts on podcast format and the length of your show
  • Choosing the right equipment and software for your podcast
  • How to podcast on a budget, even for free
  • Which hosting companies to choose from and how to start for free
  • How to engage and build a community around your podcast
  • And how to promote your show
  • How different brands are using podcasts to tell their stories

Questions on what equipment to use, or how to conduct an interview? It’s covered! What about how to drive more traffic to your podcast once you get started? We review it! How about getting more engagement from your listeners or rarely discussed types of monetization strategies, it’s all covered!  If you want to learn about podcasting for your business or your passion don’t miss this course!


Who is this class for?

This class is for anyone looking to create and produce their own podcast either for themselves or their business.  No prior experience is required.

Do I need to provide my own equipment for this class?

No, all podcasting equipment, laptops, and necessary software will be provided for this class. 

Why is this course longer than the average UMSL Digital course?

Due to the intense nature of this course, it’s necessary to have additional instruction time. Students will be producing their own podcast and this takes time for preparation, recording, and editing. Students are NOT charged for this additional 90 minutes of instruction, it’s simply added value to ensure students are successful. 



Meet Your Instructor: Vernon Ross


Your instructor is Vernon Ross.  Vernon is the author, speaker, podcaster and digital strategist. Vernon serves as a professor at the University Missouri St. Louis, teaching master degree level students about podcasting for the School of Business. In Addition, he chairs the Midwest Digital Marketing Conference Board. This board is responsible for driving the direction of the digital marketing program at the University.

In the community, Vernon has served on the Social Media Club of St. Louis Board, Gateway to Innovation Committee & STL250 Commission respectively. His responsibilities were to educate the community about social media and how to best use it to grow your brand or your business.


*Note: Curriculum is subject to change from description based on market needs