Rhonda Knehans–Drake founded Drake Direct in 1996 following more than 12 years in various information management roles. Rhonda’s background includes experience in all aspects of integrated marketing from conceptualization of strategy to test market design and implementation in roll-out.
Rhonda’s experience emphasizes the importance of leveraging information to make marketing decisions. This experience has enabled her to assess the most effective and efficient ways to improve marketing efforts for her clients. In addition to consulting, Rhonda is an Assistant Professor at New York University in the Master of Science in Integrated Marketing program teaching “Statistical Measurement for Marketing,” “SAS Data Mining for Marketers,” and “Social Media Analytics”.
RETURNING SPRING 2020 Why should I take this course? If you recognize that today’s marketing decisions are driven by data but lack the know-how of selecting the correct metrics to measure a particular customer activity, or lack the experience to know how to set up a readable test, or display data to show how offline […]
Course Dates: Saturday, September 21st, Friday, October 11th, Saturday, November 16th Course Times: 9:00 A.M.- 5:00 P.M. Certificate Hours: 21 REGISTER NOW Why should I take this 3-day intensive? Understanding web behavior is important to ensure a good user experience and maximize the conversion rate of visitors to customers. There is an abundance of web […]