Wednesdays: 3/20, 4/3, 4/10, 4/24, 5/1, 5/8 (14 Hours) 6-8:15 P.M.

Data Analytics, Insight and Dashboarding

Why should I take this course?

If you recognize that today’s marketing decisions are driven by data but lack the know-how of selecting the correct metrics to measure a particular customer activity, or lack the experience to know how to set up a readable test, or display data to show how offline activities, impact online trends, then this course is right for you.

Being able to tell a story with data, with key performance indicators, provides a method to unify an organization under the umbrella of the data. Capable displays of data via dashboards, allows a business to view their progress at routine intervals as they progress toward their goals.

  • Are you are in a role where part of your job includes:
    • Provision of management reports
    • Creation of campaign reports
    • Setting up tests which can be read with statistical significance
    • Determining statistical significance between two tests
    • Constructing dashboards to communicate trends of key performance indicators to the organization
  • Are you are not currently doing any analytical work, but see it as a key requirement to advance in your career?
  • Are you are in a marketing role, and need to understand how to interpret the metrics from your campaigns, present information to your organization, and be self-sufficient and some analytical tasks?

If you answer yes to any of the questions above, then this course would be beneficial to you.

Are you ready to build a foundation of analytic skills or enhance your current skills to distinguish yourself in the marketplace?

Becoming an expert in data analytics is a process of understanding not only the business question but the technique required to determine the answer. The best way to develop sharp analytical skills is to gain the experience of seeing many types of business questions, and developing techniques to provide quantitative responses.

Time and practice create the expert analyst, and in this class, we will provide the foundations upon which to build your analytic skills.

In Data Analytics, Insight and Visualization you will learn:

  • Descriptive statistics
  • How to determine statistically significant differences between groups
  • How to compute weighted averages
  • What makes good dashboard design
  • How to construct a dashboard from the bottom up (gathering data, to publishing the report)

This course will be a combination of class discussion, homework assignments, projects, and case studies.

Who is this class for?

This class is for anyone who feels unsure of their analytic skills:

  • Entry level analyst who has no practical experience putting all of the techniques together
  • Marketers who feel uncertain about doing analytics to support their own campaigns
  • Existing analysts who want to build dashboards but don’t know where to begin.
  • Analysts who want to become better storytellers.


Meet Your Instructor: Rhonda Drake 

Rhonda KnehansDrake founded Drake Direct in 1996 following more than 12 years in various information management roles. Rhonda’s background includes experience in all aspects of integrated marketing from conceptualization of strategy to test market design and implementation in roll-out.

Rhonda’s experience emphasizes the importance of leveraging information to make marketing decisions. This experience has enabled her to assess the most effective and efficient ways to improve marketing efforts for her clients. In addition to consulting, Rhonda is an Assistant Professor at New York University in the Master of Science in Integrated Marketing program teaching “Statistical Measurement for Marketing,” “SAS Data Mining for Marketers,” and “Social Media Analytics”.

*Note: Curriculum is subject to change from description based on market needs