Crowdfunding has established itself as one of the quickest and most accessible ways for nonprofits and startups to raise the funding they need to reach their goals. In this course, you will learn how to plan, execute, and follow up on a successful crowdfunding campaign. Subjects covered will include preparing a game plan for your campaign, positioning your story for virality, finding and reaching your audience, setting a timeline and reward levels, tying your fundraising goal to a comprehendible impact, and making supporters feel ownership of your success.
Various crowdfunding platforms will be discussed, several case studies will be shared, and a guest speaker with several successful campaigns will share their first-hand knowledge. Additionally, this course will offer the opportunity for each student to plan their own crowdfunding campaign in class and receive detailed feedback. Students should leave this course feeling empowered with a plan to successfully execute their own crowdfunding campaign.
Meet Your Instructor: Ryan Brennell
Ryan Brennell is the founder and CEO of Gladitood, a platform that combines charitable dollars with quality nonprofits in the world’s first philanthropic marketplace. Ryan has dedicated the last six years of his life to helping nonprofits reach their goals. Today, Ryan wants to use his combined knowledge and network to help nonprofits solve the world’s most pressing issues faster. Ryan is driven by a passion for service and travel, and the ability they have to broaden perspective and change the world.
*Note: Curriculum is subject to change from description based on market needs