Rhonda Knehans Drake founded Drake Direct in 1996 following more than 12 years in various information management roles. Rhonda's background includes experience in all aspects of integrated marketing from conceptualization of
strategy to test market design and implementation in roll-out. Rhonda's experience emphasizes the importance of leveraging information to make marketing decisions. This experience has enabled her to assess the most effective and efficient ways to improve marketing efforts for her clients. In addition to consulting, Rhonda is an Assistant Professor at New York University in the Master of Science in Integrated Marketing program teaching “Statistical Measurement for Marketing,” “SAS Data Mining for Marketers,” and “Social Media Analytics".