Courses: Email Strategy
April is a digital marketing strategist specializing in email marketing and cross-channel relationship marketing strategies. Currently, she serves brands across a variety of business verticals as a strategist at StrongView, a Selligent Company. At StrongView, a highly-ranked email services provider by Forrester Research, April focuses on client strategies and driving product innovations through her leadership in StrongView's innovation lab.
April is an active member of the DMA Email Experience Council and through participation in that organization, co-authored guides on cross-channel marketing and Canadian Anti-Spam Legislation. An experienced conference speaker, April has presented at several national industry events, including giving a keynote address at Responsys Interact in 2012. April has been quoted as an expert in DMNews and is a regular columnist on MediaPost's Email Insider, a nationally recognized email marketing publication.
You can follow April on Twitter @aprildmullen.