Consumer-First Email and Cross-Channel Strategy

February 16 & 17, 2018  |  9 AM–5 PM  |  14 Hours ($395)   Register  |  This email address is being protected from spambots. You need JavaScript enabled to view it.

 A 2-Day BootCamp

Consumer-First Email and Cross-Channel Strategy

Why should I take this 2-day intensive?

Being able to execute consumer-first experiences across channels is a marketing challenge for many companies.  Today, brands are increasing the spend to acquire customers, but struggle with how to use less costly methods such as email, push notifications, site experience, etc. to drive higher customer lifetime value and get a return on initial acquisition spend.

Join industry expert, April Mullen, as she shares a proven methodology for creating a strategy that delivers exceptional customer experiences and drives a longer-term marketing ROI. Because of email marketing’s complexity and popularity among the C-suite, the course content will be geared heavily toward email, but will also closely examine how email and other channels can work together help drive higher customer lifetime value.

Why is rentention so important?

According to Bain and Co., a 5% increase in customer retention can increase a company’s profitability by 75%. And if those numbers don’t impress you, Gartner Group statistics tell us that 80% of your company’s future revenue will come from just 20% of your existing customers. Still not sold on customer retention? One final statistic provided by Lee Resource Inc. should give you plenty to think about: Attracting new customers will cost your company 5 times more than keeping an existing customer.  Source: Forbes


Source:  Mashable

In this course you will learn:

  • How to uncover opportunities based on what customers expect vs. what you deliver
  • Mapping an effective customer journey
  • Tips for prioritizing which automated and one-off cross-channel programs you should be considering
  • The ROI of a good consumer-first experience
  • Measuring success across channels
  • Testing techniques
  • Discussion of various platforms available for free and paid
  • Segmentation approaches
  • Writing compelling content
  • Email deliverability  

As a part of this bootcamp students will also build out a relationship marketing strategy for a real life client.

Who is this class for?

This class is for anyone looking to create a strong and integrated cross-channel relationship marketing and retention strategy for their company.  No prior experience is required.



What are students saying about this class?

"April was great - made sure to understand where students were coming from so she could tailor discussions."

"I really appreciated the opportunity to help a real business with their email marketing. This provided a better incentive to give my all to the assignment since my advice was going to be used for a real-world application."

"April Mullen was the perfect teacher for this course. We could not have asked for anyone better than April."

Overall ratings by students: 4.90/5.00

4.75 Stars

Who is the instructor?


April Mullen has been teaching in the UMSL Digital Media program since 2013. She also leads North American client strategy and innovation for Selligent. As an evangelist of Consumer-First marketing, she guides her clients to build better relationships with connected and empowered consumers. Bringing experience from over a decade on both the agency and client sides of relationship marketing, Mullen understands the complexities and challenges that face marketers in today’s competitive environment.

In June of 2016, Mullen co-founded Women of Email, an organization with over 450 members on five continents that is aimed at driving positive change within the industry and professional growth for women at all stages of their digital marketing careers. Mullen regularly publishes for MediaPost’s Email Insider. She frequently speaks at conferences, webinars and has been quoted in marquee publications such as DMnews, AMA’s Marketing News and Search CRM.  Follow on Twitter @aprildmullen.

It is held on the UMSL North Campus. You will find the map here: north-campus-map%20(1).pdf

Financial Aid

The Workforce Investment Act governed by the Workforce Investment Board distributes funds through the UrbanForce program at the St. Louis Agency on Training and Employment (SLATE)