Podcasting: Why, How & When

February 10, 2018  |  9 AM–5 PM  |  UM St. Louis Campus  |  7 Hours ($195)  |  Register  |  This email address is being protected from spambots. You need JavaScript enabled to view it.

    A one-day intensive bootcamp...

Podcasting: Why, How, and When

 Why should I take this one-day intensive?

The popularity of podcasting is skyrocketing. They are easy to consume and easy to produce. They can tell a story unlike any other medium. The Washington Post refers to podcasts as the Netflix for radio stations and points out that the number of podcast listeners has tripled in the last five years.

Podcasts are convenient and short-attention-span-friendly. And, there is a podcast for everyone.  

Macworld described podcasts as “time-shifted amateur radio”—a growing number of large companies, including General Electric, IBM, and Slack, have now launched a number of podcasts of their own with names like “Wild Ducks” and “Variety Pack.” 

Are you ready to hop on this train?

pod info

Full infographic available at:  http://www.copyblogger.com/growth-of-podcasting/

This intenstive one-day bootcamp being held on the campus of the University of Missouri - St. Louis will cover EVERYTHING that a podcaster needs to know to create a successful audio podcast. In particular:

  • The magic of connecting with your guest
  • Mastering your message and finding your voice behind the mic
  • The basics of podcasting – how it works and how to decide what topic to podcast about
  • How to identify your target audience
  • How to setup WordPress for podcasting
  • Setting up a hosting account for your website
  • How to submit your podcast to the iTunes, Google and Stitcher podcast directories
  • How the various directories differ in demographics and why one over the other
  • Thoughts on podcast format and the length of your show
  • Choosing the right equipment and software for your podcast
  • How to podcast on a budget
  • Which hosting companies to choose from and how to start for free
  • How to engage and build a community around your podcast
  • And how to promote your show
  • How different brands are using podcasts to tell their stories

Who is this class for?

This class is for anyone looking to create and produce their own podcast either for themselves or their business.  No prior experience is required.

Do I need to provide my own equipment for this class?

No, all podcasting equipment, laptops and necessary software will be provided for this class. 

What are students saying about this class?

"Great Class."

"It is a good class. I really learned a lot. I would love to see it done at least twice though. It is a lot of information to take in a day. But, overall, thumbs up."

Overall ratings by students: 4.70/5.00

4.75 Stars

Who is the instructor?

Your instructor is Vernon Ross.  Vernon is the author, speaker, podcaster and digital strategist. Vernon serves as a professor at the University Missouri St. Louis, teaching master degree level students about podcasting for the School of Business. In Addition, he chairs the Midwest Digital Marketing Conference Board. This board is responsible for driving the direction of the digital marketing program at the University.

In the community, Vernon has served on the Social Media Club of St. Louis Board, Gateway to Innovation Committee & STL250 Commission respectively. His responsibilities were to educate the community about social media and how to best use it to grow your brand or your business.

Where is this bootcamp held?

It is held on the University of Missouri - St. Louis (UMSL) campus about 10 miles north of downtown.  You will find the map here:  north-campus-map%20(1).pdf