Data Analytics, Insight and Dashboarding
Why should I take this course?
If you recognize that today’s marketing decisions are driven by data but lack the know-how of selecting the correct metrics to measure a particular customer activity, or lack the experience to know how to set up a readable test, or display data to show how offline activities, impact online trends, then this course is right for you.
Being able to tell a story with data, with key performance indicators, provides a method to unify an organization under the umbrella of the data. Capable displays of data via dashboards, allows a business to view their progress at routine intervals as they progress toward their goals.
If you answer yes to any of the questions above, then this course would be beneficial to you.
Are you ready to build a foundation of analytic skills or enhance your current skills to distinguish yourself in the marketplace?
Becoming an expert in data analytics is a process of understanding not only the business question, but the technique required to determine the answer. The best way to develop sharp analytical skills is to gain the experience of seeing many types of business questions, and developing techniques to provide quantitative responses.
Time and practice creates the expert analyst, and in this class we will provide the foundations upon which to build your analytic skills.
In Data Analytics, Insight and Visualization you will learn:
This course will be a combination of class discussion, homework assignments, projects, and case studies.
Who is this class for?
This class is for anyone who feels unsure of their analytic skills:
Who is the instructor?
Rhonda Knehans-Drake founded Drake Direct in 1996 following more than 12 years in various information management roles. Rhonda's background includes experience in all aspects of integrated marketing from conceptualization of strategy to test market design and implementation in roll-out. Rhonda's experience emphasizes the importance of leveraging information to make marketing decisions. This experience has enabled her to assess the most effective and efficient ways to improve marketing efforts for her clients. In addition to consulting, Rhonda is an Assistant Professor at New York University in the Master of Science in Integrated Marketing program teaching "Statistical Measurement for Marketing," "SAS Data Mining for Marketers," and "Social Media Analytics".
Where is this bootcamp held?
It is held on the UMSL North Campus. You will find the map here: north-campus-map%20(1).pdf