Bob is a principal and founder of Digital Intersection, a marketing communications company. He has more than 15 years of experience serving as a database marketing professional. He has extensive experience within customer analytics,
predictive modeling techniques, database segmentation and list acquisition strategies to yield increased campaign ROI. Over his career, he has worked with the following example clients: AT&T Advertising Solutions, WellPoint Health Networks, Inc., United HealthCare, Tufts Health Plan / Secure Horizons, Partners Health Plans of North Carolina, Toyota, Mercedes-Benz, Solomon Smith Barney, NYNEX, Air Evac Lifeteam and Pacific Bell. He holds a Bachelor of Science degree in Marketing and Management & Organizational Behavior from the University of Missouri–St. Louis, which he continues to support today as a member of the Leadership Council for the Business School. Currently Bob maintains a co-Vice President of Marketing board position for the St. Louis Chapter of the American Marketing Association. As well, he served as the President of the St. Louis Direct Marketing Association from 2004–2005 and he continues to hold a board position today.