Bob is a principal and founder of Digital Intersection, a marketing communications company focused on providing clients with a variety of highly measurable solutions that yield a positive return on investment. Bob has more than 20 years of experience serving as a marketing professional. He possesses a unique skill set of understanding technology and its application within a sales and marketing environment and how to integrate the database to achieve the desired business objectives.
Bob has extensive experience within customer analytics, predictive modeling techniques, database segmentation and list acquisition strategies to yield increased campaign ROI. He strives to collaborate with clients on the importance of quantitative profiling measures as it relates to identification and testing of customer segments to develop the optimal message and offer strategy via traditional direct marketing tactics and emerging online media.
Over his career, he has worked with a variety of clients in various industries: AT&T, yp.com, Angie's List, WellPoint Health Networks, Inc., United HealthCare, Toyota, Mercedes-Benz, Solomon Smith Barney, Air Evac Lifeteam and Eastman Kodak. Currently, Digital Intersection has a unique focus leveraging his team's skillset to provide turn-key marketing solutions for Financial Institutions, Community Banks and Credit Unions nationwide.
Bob holds a Bachelor of Science degree in Marketing and Management & Organizational Behavior from the University of Missouri – St. Louis. He served as a President of the St. Louis Direct Marketing Association for 2004 – 2005, and is the current St. Louis American Marketing Association President for 2016 – 2017.