Advanced Facebook Advertising Master Class

Why should I take this 1-day intensive?

Facebook is constantly changing, making it more difficult than ever to get visibility for your page organically. The average Facebook user has 1,500+ potential news stories and posts they could see each time they log in, and Facebook knows this would be information overload. So, they have decreased the number of organic posts that a user sees to those they think are most relevant. By using Facebook advertising you can easily and effectively reach a VERY specific target audience and see great engagement levels with minimum budget commitment.

Become a Facebook Advertising Master in just 1 Day?

What you will learn:

• What the different types of ad types, objectives, placement and bidding options for advertising on Facebook and Instagram
• How to create ads each type of ad convert
• How to use Facebook’s advanced targeting features to get your ads directly in front of the right people
• How to use the Facebook Ads Manager, from creating campaigns to optimizing ad sets, to A/B testing ads and more
• Where to direct people to when they click on your ads so that you increase conversions
• Why and how to use the Facebook tracking pixel to track conversions of your ads
• How to understand the ad performance reports and metrics
• How to create custom audiences and specifically target people who are already on your email list

Students will receive hands-on experience creating Facebook ad campaigns, custom targeting, different types of ads, and more. Students will also learn how to design custom images in Canva to create ads that convert at a higher rate.

 Who is this class for?

This class is for anyone wanting to take their social media paid advertising strategy to the next level for their business or non-profit.  Students should have a good understanding of using Facebook professionally before entering this “master” class.

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Meet Your Instructor: Brianna Smith 

Brianna Smith is a Digital and Social Media Marketing Strategist specializing in creating and implementing inbound marketing strategies for small and large companies. She currently serves as the Integrated Marketing Manager at TeraRecon, the largest independent provider and a global leader in advanced image processing innovation for CT, MR, and PET; where she develops cross-departmental digital marketing strategies to nurture and grow TeraRecon’s global customer base.

Brianna is the creator and author of the popular blog Being Your Brand and runs a large Twitter following focused on connecting with and educating others on digital marketing. She is also an Adjunct Professor at UMSL where she teaches the Social Media Strategy course for the Digital Marketing Certificate program. Brianna is the Executive Director for the record-breaking Midwest Digital Marketing Conference and has served as the Vice President of the Social Media Club St. Charles.

She began her career as a Brand Strategist at Mudbug Media, an interactive media agency in New Orleans, where she was responsible for the creation and implementation social media strategies for key clients, including independent medical practices, top-tier universities, regional hospitals, and Fortune 1000 global corporations. Prior to her current position at TeraRecon, Brianna was the Digital Marketing Manager at Fpweb.net, a leading managed hosting provider, where she was in charge of their lead generation marketing efforts, including social media strategy, SEO, website strategy, PPC, email marketing, and event promotion.

*Note: Curriculum is subject to change from description based on market needs