About

Signup for an Information Session

Get your career on the right track by learning the latest in digital and social media marketing from the industry professionals. In our courses you will be engaging with real life case studies while receiving hands on clinical experiences.

Our cutting edge curriculum is designed to prepare marketers for the changing landscape where consumers are connected to a number of devices, have an unprecedented level of information for purchase decisions, and if properly cultivated can be an ambassador for their favorite brands. Yesterday’s marketing strategies simply won’t work in the current environment. Due to the focus on the latest issues facing the marketing community, this curriculum will improve the skill set of a recent graduate or an established professional. All courses are taught by local and national industry experts, best of class. 

Take one course or more, the decision is up to you. And, take in any order, the decision is up to you.  

But, with as little as six courses, you will be awarded a Certificate in Digital Media Marketing. Completion of your certificate can be done in as little as two to three semesters.

Required Certification Courses (63 hours required)

  • Digital Strategies* (21 hours)
  • Strategic Search Engine Marketing (21 hours)
  • Web Analytics (21 hours)

Elective Certification Courses (42 hours required)

  • Social Media Marketing (21 hours)
  • Email Marketing (14 hours)
  • Blogs to Buzz (14 hours)
  • Mobile Marketing (14 hours)
  • Media Buying, Planning and Analysis (14 hours)
  • Introduction to Data Analytics, Dashboarding and Visualization (14 hours)

*Digital Strategies is a capstone class and requires all other certification requirements have been meet prior.

All instructors work with various partners to bring real life case study work into the classroom.  Past partners of our program include: The Challenger Center, Young Nonprofit Professionals Network (YNPN), The Mercantile Library, Wired.com, COCA, Evolve24, Adobe Site Catalyst, and St. Louis Sail and Paddle.

Any questions about the program, please contact the program director Perry Drake at This email address is being protected from spambots. You need JavaScript enabled to view it. or (314) 516-6490. Or, signup for an information session below;

Information Session Signup

August 7, 2014 | 6:00-7:30 PM at UMSL, Express Scripts Building, Room 103

Attending a noncredit information session can be helpful if you're not sure which class you'd like to take, or if this program is right for you. 

At this information session you'll have an opportunity to meet the faculty members, administrators and learn more about industry trends and job opportunities.

Noncredit information sessions are conveniently scheduled during week nights and occur every semester. And, you'll receive a 10% discount on any courses you register for at the information session!

While participation in these sessions does not require reservations, they are recommended to ensure there's a seat available for you. Registration is totally FREE.

Financial Aid

Scholarships can be awarded through the Wendell Smith Scholarship Fund, where partial financial assistance is available to persons enrolling in eligible noncredit certificate programs through the School of Professional & Continuing Studies.

The Workforce Investment Act governed by the Workforce Investment Board distributes funds through the UrbanForce program at the St. Louis Agency on Training and Employment (SLATE)